TUI Germany

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TUI Germany

logo
legal form Company with limited liability
founding 1968
Seat Hanover , GermanyGermanyGermany 
management
  • Marek Andryszak
  • Stefan Baumert
  • Mathias Kiep
  • Hubert Kluske
  • Sybille Reiss
Branch Tourism, leisure and shipping
Website About TUI Germany

The TUI Germany GmbH based in Hannover is the leading tour operator in Germany and a wholly owned subsidiary of the TUI Group . In addition to the main TUI brand, other tour operators and brands also belong to the German group of companies, including the value brand 1-2-FLY, the luxury provider airtours , the last-minute tour operator L'TUR and the holiday airline TUIfly . There are also special providers such as Gebeco and Berge & Meer . TUI Deutschland is also the lead company for the TUI companies in Austria , Switzerland and Poland, thus bundling the business in Central Europe . The picture logo, the so-called red "TUI Smile", is a representation of a smile in which the three letters TUI can be read.

Headquarters of TUI Deutschland GmbH in Hanover

history

The company's roots go back to 1928. At that time, Hubert Tigges and his wife Maria founded the “Tigges-Fahrt” in Wuppertal, which offered group study trips to Germany and abroad.

The Touristik Union International (TUI), the forerunner of today's TUI Deutschland GmbH, was founded on December 1, 1968 in Hanover as a merger of the medium-sized tour operators Touropa, Scharnow-Reisen, Hummel Reisen and Dr. Tigges-Fahrt founded - the "big four" of the German travel agencies at the time. The first TUI sales office also opened in Berlin in 1968. In 1969 more than a million vacationers took advantage of TUI's offers. In 1970 the company founded its own tour guide organization, TUI Service. In the following years, the offer was further expanded, also through additional investments.

In 1980 the TUI-FerienExpress was launched, with which the company entered the special train tourism.

In 1983 around 1,000 employees moved into the administration building at Karl-Wiechert-Allee 23 in Hanover. For the first time, it united all corporate divisions under one roof and is still the headquarters of TUI Germany today. In 1989 TUI began building a franchise system in the sales area. The former TUI UrlaubCenter were the forerunners of today's TUI ReiseCenter.

In 1990 TUI was the first tour operator to set up an environmental management system. The travel offer appeared for the first time in country catalogs. In 1998, in its 30th year of existence, TUI became part of the Hapag Touristik Union (HTU), the tourism division of the Preussag Group. In addition to the TUI Group, these include the Hapag-Lloyd airline and the Hapag-Lloyd travel agencies. A year later, the First travel agencies and the British Thomas Cook Group joined HTU. TUI Deutschland GmbH was founded on September 30, 1999.

On January 1, 2000, the HTU was renamed TUI Group. A year later, TUI Group GmbH was transferred to Preussag AG as the tourism management holding company. This also made TUI Germany a wholly-owned subsidiary of Preussag AG , which on June 26, 2002 was renamed TUI AG. In November 2001 the tourism umbrella brand “World of TUI” was created, which bundled all tour operator brands of the group. With the appearance of the 2002 summer catalog, the “TUI Schöne Ferien” brand appeared with a new look and logo. As a result of the merger of TUI AG's tourism division with First Choice Holidays, TUI Deutschland became an indirect subsidiary of the newly founded TUI Travel PLC in 2007 - a new tourism group was created. The merger took place again on December 17, 2014: TUI AG and TUI Travel PLC merged to form the TUI Group. Since then, TUI Deutschland has been a wholly-owned subsidiary of the TUI Group.

Travel agency sales

TUI Reisen can be booked in around 9,000 travel agencies nationwide, including around 470 TUI-owned branches of the TUI, TUI ReiseCenter, First Travel Agency and Hapag-Lloyd Travel Agency. TUI wants to expand its branch network to over 500 travel agencies by 2021, most of which will operate under the TUI brand. The travel offers of the tour operator brands can be searched for and booked online via the booking portal TUI.com. Other sales brands of TUI Deutschland GmbH are the business travel division First Business Travel, the travel agency cooperation TUI Travel Star - a joint venture between TUI and RT Reisen -, the mobile travel sales company Take Off and Discount Travel, whose offices can be found at larger German airports.

Hotel concepts

Logo of the hotel brand RIU
Robinson Club Landskron in Carinthia, Austria

In addition to the hotel brands of the TUI Group, including RIU, Robinson Club, TUI Magic Life and TUI Blue, TUI Deutschland has its own tour operator hotel concepts in its program, which are aimed at different target groups: TUI Sensimar Hotels for couples and single travelers, the TUI lifestyle concept Sensatori as well as TUI Family Life and Best Family for the target group of families.

Web links

Individual evidence

  1. Dr. Tigges study trips - 85 years of Dr. Tigges. In: drtigges.de. Retrieved October 11, 2016 .
  2. GERD W. SEIDEMANN: 40 years of Tui - once after paella, please. In: tagesspiegel.de. Giovanni di Lorenzo, Sebastian Turner, November 23, 2008, accessed October 11, 2016 .
  3. ^ TUI - The history of Europe's leading tour operator - page 2. In: wiwo.de. Wirtschaftswoche, March 17, 2008, accessed on October 11, 2016 .
  4. The TUI Ferienexpress - overnight on vacation. In: nachtzug-retten.de. February 26, 2016. Retrieved October 11, 2016 .
  5. ^ TUI - The history of Europe's leading tour operator - page 3. In: wiwo.de. Wirtschaftswoche, March 17, 2008, accessed on October 11, 2016 .
  6. TUI Reisecenter: A chain is celebrating its birthday. In: touristik-aktuell.de. February 16, 2016, accessed October 11, 2016 .
  7. TUI AG publishes sustainability report 2009/2010. (No longer available online.) In: ecosense.de. February 25, 2010, archived from the original on October 13, 2016 ; accessed on October 13, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.econsense.de
  8. ^ Wilhelm Pompl: Touristikmanagement 2 . Springer-Verlag, Berlin Heidelberg 1996, ISBN 978-3-540-60862-2 , p. 171 .
  9. ^ TUI - The history of Europe's leading tour operator - page 4. In: wiwo.de. Wirtschaftswoche, March 17, 2008, accessed on October 13, 2016 .
  10. TUI brings companies and brands closer together. In: horizont.net. Horizont - newspaper for marketing, advertising and media, December 15, 1999, accessed October 13, 2016 .
  11. ^ "World of Tui" alias Preussag. In: faz.net. Frankfurter Allgemeine Zeitung, August 23, 2001, accessed on October 13, 2016 .
  12. ^ TUI - The history of Europe's leading tour operator - page 5. In: wiwo.de. Wirtschaftswoche, March 17, 2008, accessed on October 13, 2016 .
  13. ^ Merger of TUI and First Choice - no job cuts in Germany. In: faz.net. Frankfurter Allgemeine Zeitung, March 19, 2007, accessed on October 13, 2016 .
  14. Tui becomes the largest tourism group in the world. In: wiwo.de. Wirtschaftswoche, September 15, 2014, accessed on October 13, 2016 .
  15. About TUI Germany - sales brands. In: tuigroup.com. Retrieved October 13, 2016 .
  16. TUI: 100 more branches by 2020. In: tuigroup.com. May 20, 2016. Retrieved October 13, 2016 .
  17. About TUI Germany - sales brands. In: tuigroup.com. Retrieved October 13, 2016 .
  18. Tourism - All brands of the TUI Group. In: tuigroup.com. Retrieved October 13, 2016 .