The New York Times Book Review

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The New York Times Book Review
logo
publishing company The New York Times Company
First edition 1896
Editor-in-chief Sam Tanenhaus
Web link nytimes.com/section/books
ISSN

The New York Times Book Review is the literary supplement to The New York Times ; it is to be distinguished from the biweekly magazine The New York Review of Books . The Book Review is included with the Sunday New York Times weekly, but is also sold separately. Both versions are identical except for the price imprint. The Book Review reviews between 20 and 30 literary works and non-fiction books. It also publishes an annual list of the “100 Best Books of the Year” and the New York Times' weekly bestseller lists.

The Book Review has existed since October 10, 1896. Its current editor-in-chief since 2004 is Sam Tanenhaus . The majority of the reviews are written by freelancers, whereby the final print version is always coordinated with permanent editors. The most important new publications on the Roman market are, however, mostly from Michiko Kakutani reviewed while Dwight Garner especially nonfiction ( nonfiction ) discusses. In addition to the paper version, the Book Review is also represented on the Internet, where it offers additional material.

The Book Review's verdict has a significant impact on book sales in the United States . A scientific study examining this effect using 244 fictional hardcover volumes that received a separate, in-depth review in the Book Review between 2001 and 2003, concluded that a positive judgment in the week after its publication was in demand increased by 32–52% according to the book. A negative review resulted in a drop in sales of around 15% for known authors, while unknown authors benefited from the attention of a review in the Book Review even if its judgment was negative. Because of this market power , the American book industry attaches great importance to the book review. A placement in the bestseller list is often advertised using stickers or imprints on the book cover.

Web links

Individual evidence

  1. Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen: Positive Effects of Negative Publicity: When Negative Reviews Increase Sales ( Memento of the original from November 12, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. In: Marketing Science Vol. 29, No. 5, pp. 815-827, 2010 @1@ 2Template: Webachiv / IABot / marketing.wharton.upenn.edu