In terms of amusement parks is with theming (or English theming ) thematic design of individual rides designated or entire regions. Real places of the present and the past or also fictional worlds and stories can serve as topics. The themes are mostly optically perceptible elements and suitable sounds or melodies, in some cases fragrances are also used specifically .
If an amusement park deals with one or more themes, it is one of the theme parks . Often there are subject areas in which as many attractions as possible - including shows, hotels, food stalls, restaurants and their offers - follow the same theme.
Theming is suitable for emotionally influencing the visitors of an attraction before and during the journey. In this way, the driving experience can be intensified. In the case of the Dark Rides , there is even no exciting route and instead the experience of the theming is made the focus of the ride. The illusory worlds created by theming in amusement parks also make it possible to forget everyday life and worries, so that the visitor can enjoy his stay carefree.
The operators of amusement parks and amusement rides mainly use theming for economic reasons. For them, the focus is on setting themselves apart from the competition and the specialty of their offer. They also hope that themed attractions will remain interesting for visitors for longer, so that the return value increases.
- Frederic Goronzy: Games and stories in adventure worlds - A theory-based approach and an empirical study on the design of amusement parks , Lit Verlag, ISBN 3-8258-9678-1