Tjaereborg
| Tjaereborg
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 20th December 1973 |
| Seat | Cologne |
| management |
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| Number of employees | 615 in Germany, 54 abroad |
| Branch | Tourism |
| Website | www.tjaereborg.de |
Tjaereborg was a German tour operator of the Rewe Group . The Rewe Group's tourism division contributes 5.8% to group sales with EUR 2.97 billion and is number 2 in the German tour operator market with a market share of 17.89%. Between 2006 and 2013, the Rewe package tour operators operated under the name Rewe Touristik Gesellschaft mbH. Tjaereborg has been a brand of this company ever since. The Rewe package tour operators have been operating under the name of DER Touristik since 2013 . As of July 2014, the Tjaereborg Indi range was replaced by the new Travelix brand ; most of the Tjaereborg catalog range was taken over by the ITS brand on November 1, 2014 .
history
Tjaereborg - a place name becomes a brand. In 1950, in the Danish town of Tjæreborg, some parishioners who were fond of traveling came together around their Protestant pastor Eilif Krogager to travel to Spain . Krogager took over the organization. He obtained various travel offers and found them all to be too expensive. He then chartered two coaches for his group himself. During the entire trip to Spain, the pastor acted as tour guide, interpreter and organizer at the same time. The trip ended in a financial fiasco, but Eilif Krogager recognized a gap in the market: he decided to professionalize the travel organization in order to bring his Nordic compatriots to the sunny south more cheaply than other tour operators. Krogager first bought several coaches, later he chartered airplanes and founded his own airline with Sterling Airways. The hotel offer was limited to popular houses with a large capacity. The trips were sold through specially founded Tjaereborg travel agencies. Krogager's tour operator Tjaereborg was already the largest in Scandinavia in the 1970s, and Sterling Airlines was one of the most important charter companies in Europe. With the size it had achieved, Tjaereborg was soon able to conquer the travel market with low prices.
Tjaereborg Germany
On December 20, 1973, Tjaereborg Reisen GmbH Germany was entered in the commercial register as a wholly owned subsidiary of Tjæreborg Denmark. The first German Tjaereborg travel agency opened in Düsseldorf in 1974, further offices in Hamburg, Hanover and Berlin followed. After three years, Tjaereborg was already the fourth largest tour operator in Germany. In 1981 allkauf Warenhaus GmbH with its headquarters in Mönchengladbach acquired the Tjaereborg company. On January 1, 1987, Jahn Reisen joined Tjaereborg allkauf Reisen with 49.9 percent and increased his stake on December 15, 1989 to 52.6 percent.
In 1990 the former LTU group entered the tour operator Tjaereborg through Jahn Reisen . The headquarters of Tjaereborg allkauf Reisen GmbH remained in Mönchengladbach until the end of 1996, after which it moved to Düsseldorf. On January 1, 2000, LTU Touristik GmbH took over 100 percent of the tour operator Tjaereborg. Tjaereborg has been part of the Rewe Group since January 1st, 2001. At that time, the Cologne-based group took over all tour operator brands from LTU Touristik GmbH ( Jahn Reisen , Tjaereborg, smile & fly, Meier's Weltreisen). The management of Tjaereborg is now based in Cologne.
Tjaereborg Denmark
In Denmark, Tjaereborg was taken over in 2009 by the tour operator Spies, which in turn belongs to the Thomas Cook Group .
Web links
swell
- ↑ fvw dossier German organizers 2010
- ↑ Press release ( Memento of the original from July 23, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. DER Touristik Köln from July 1st, 2014
- ↑ Domain redirection from tjaereborg.dk ( memento of the original from March 26, 2016 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
