Tony Schwartz
Tony Schwartz (born August 19, 1923 in New York City , † June 15, 2008 ibid) was an American media theorist, advertising specialist and spin doctor .
Life
Schwartz worked intensively on the effects of the mass media and produced more than 20,000 radio and television programs. His television commercial “ daisy ad ” for the US presidential election in 1964 became famous . Although the one-minute spot aired only once, it helped Lyndon B. Johnson to victory, according to many observers .
Web links
- Website
- “Tony Schwartz, 84; his 'daisy ad' changed political advertising ” , LA Times obituary , June 17, 2008.
| personal data | |
|---|---|
| SURNAME | Schwartz, Tony |
| BRIEF DESCRIPTION | American advertising specialist |
| DATE OF BIRTH | August 19, 1923 |
| PLACE OF BIRTH | New York City |
| DATE OF DEATH | June 15, 2008 |
| Place of death | New York City |