Toppits (brand)

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Toppits is a brand of Cofresco® Frischhalteprodukte GmbH & Co. KG in Minden, which belongs to the Melitta Group. The core competencies of Toppits are in the segments of food film and household paper .

history

The foundation stone for the products of the Toppits brand was laid in 1937 with the market launch of sandwich paper by the Melitta brand. In addition to the main products coffee and tea , a selected range of special items for the kitchen should be created. From 1963 to 1982, products such as aluminum foil, roasting bags and ice-cream bags followed under the name Melitta. Due to the large number of different products from different segments, independent brands were developed in 1988 in order to clearly separate the areas from one another. Since then, products for the protection and preparation of food have been sold under the Toppits brand. The formative advertising jingle hit “Toppits outside, taste inside.” Was also created in the same year.

Products

The Toppits brand offers household products that fall into the following categories:

  • Keeping Fresh
  • Freeze
  • to bake
  • Cooking & Cooking
  • Storage & transport
  • grilling

The best-known products include aluminum foil, cling film, baking paper, freezer bags and Zipper® bags.

market

Toppits describes itself as the leading brand in Germany in the food film segment and is sold in grocery stores, drug stores and online.

The brand is also available abroad in the following countries:


Sustainability and commitment

The Toppits brand campaigns against food waste and shows how food can be kept fresh longer with the help of Toppits products. Among other things, Toppits supports the “Don't throw me away” initiative, a project of the regional environmental center in Hollen. "The initiative offers information and practical tips on how to use food in a way that conserves resources. Children in the third and fourth year of school are taught how to handle food in a playful way. In addition, they learn the importance of careful and sustainable food production on the one hand, and correct storage and storage on the other Recycling leftover food is. "

Furthermore, with the "Foodsaver app", Toppits offers users the opportunity to have a better overview of the contents of their own freezer and gives tips and advice on optimal freezing times and correct thawing.

Avoid Published since 2019 sustainability strategy Cofresco so reshape the on the "Four R-principles" is based ( "Redesign", "Reduce," "Reuse", "Recycle") consumption and reduce, reuse, and recycling shows the goals of the brand to take responsibility as a manufacturer of plastic products step by step .

Individual evidence

  1. ↑ COFRESCO FRISCHHALTEPRODUKTE GMBH & CO KG: Our commitment. Retrieved May 7, 2020 .
  2. ↑ Don't throw me away | An initiative against food waste. Retrieved May 7, 2020 .
  3. ↑ COFRESCO FRISCHHALTEPRODUKTE GMBH & CO KG: Sustainability. Retrieved May 12, 2020 .