Trojan (brand)

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Trojan
Owner / user Church & Dwight Company
Introductory year 1920 - United States
Products Condoms , lubricants , vibrators
Markets worldwide
Website www.trojancondoms.com

Trojan is the brand name for condoms made by the Church & Dwight Company. About 69% of condoms sold in the United States are Trojan branded condoms. This means that Trojan has a market share that is more than four times that of Durex (approx. 15%).

Trojan USA

At the beginning of the 20th century, the so-called American Comstock laws (prohibition of the sale of condoms outside of pharmacies) gave the Trojan brand a kind of monopoly position in the USA, as the laws made it extremely difficult for competitors to enter the market. This monopoly began to weaken in the 1970s as a result of the Sexual Revolution . Competitor Durex in particular is currently actively trying to attack Trojan's hegemony in the American condom market (annual sales around $ 430 million). Even so, Trojan's budget invested in television advertising and other marketing programs is approximately $ 33.6 million, more than 26 times that of competitor Durex. This also explains why the market shares have not changed significantly in the last 6 years (Trojan 2006 approx. 70.5% to 2012 approx. 69%; Durex 2012 approx. 15%).

Trojan Europe

While Trojan is the undisputed market leader in the USA, the situation in Europe is very different. Trojan is not currently available in all European countries, e.g. B. Germany , present. In the UK , Trojan entered the market in 2003. Free condoms were distributed in taxis under the motto "Safe Ride Home". Nevertheless, Trojan was only able to conquer a market share of approx. 2% compared to its competitor Durex with approx. 83%.

Products

Condoms

Trojan Her Pleasure ™ condom

Trojan sells condoms in three different sizes and different designs:

  • Standard size
  • MAGNUM (larger than standard size)
  • MAGNUM XL (largest size)
  • Her Pleasure (heavily ribbed and knobbed walls)
  • FIRE & ICE (with thermoactive lubricant)
  • ENZ (thicker wall than standard condom)
  • BARESKIN (40% thinner wall than the standard condom)
  • ECSTASY
  • Armor (with spermicide )
  • CHARGED (more lubricant and ribbed walls)
  • Twisted (twisted ribbed wall)
  • Extended (with numbing lubricant, acts as a local anesthetic )
  • Naturalamb (latex free from lamb skin)
  • SUPRA (latex free with polyurethane )

Vibrators

Trojan sells various vibrators and vibration rings under the name Vibrations.

Trojan Games

In order to introduce the condoms in the UK , a humorous fake official website for the so-called Trojan Games was created in 2003 as part of a marketing campaign . The Trojan Games were supposedly an international sporting event similar to the Olympic Games and were supposed to take place in Bucharest . The sports were based on sexual performance mixed with classic sports. As of November 2006, the various "Trojan Games" videos have been viewed over 300 million times.

Web links

Individual evidence

  1. ^ Durex Takes On Trojan in the US Condom Market. Although “Durex” has become a generic term for condom in much of Europe, the brand has only a 15 percent share of the US market. Church & Dwight's (CHD) Trojan dominates with 69 percent of sales. In: BloombergBusinessweek. Lauren Coleman-Lochner, July 12, 2012, accessed August 29, 2012 .
  2. ↑ a b Reckitt’s Durex Enlists Ice-T to Take On Trojan Condoms. While Durex has become a generic term for condom in much of Europe, the brand has only a 15 percent share of the US market. Church & Dwight Co.'s (CHD) Trojan dominates with 69 percent of sales. In: Bloomberg. Lauren Coleman-Lochner, June 28, 2012, accessed August 29, 2012 .
  3. ↑ What are Condoms - Condom Sex. The Trojan Condoms brand first arrived in 1920 when they were manufactured by Young's Rubber, a company owned by Merle Leland Young of New York. American comstock laws gave Trojan Condom's a virtual monopoly by forbidding the sale of condoms outside of pharmacies and creating significant barriers to entry for potential competitors. In: Trojan Condoms (regardless of the Trojan brand). May 16, 2008, archived from the original on May 10, 2013 ; Retrieved August 29, 2012 .
  4. ^ The Other Trojan War - What's the best-selling condom in America? Trojan's drugstore supremacy began to fray in the 1970s, as laws loosened in the wake of the sexual revolution and condoms moved from behind-the-counter cabinets to the aisles. In: Slate magazine. Brendan I. Koerner, September 29, 2006, accessed August 27, 2012 .
  5. ^ Reckitt's Durex Enlists Ice-T to Take On Trojan Condoms. At stake is control of a category where US sales topped $ 430 million in the year through June 10, according to SymphonyIRI Group, a market-research firm in Chicago. In: Bloomberg. Lauren Coleman-Lochner, June 28, 2012, accessed August 29, 2012 .
  6. ^ Durex Takes On Trojan in the US Condom Market. At $ 33.6 million, Trojan's US advertising budget was about 26 times as big as Durex's last year, according to Nielsen (NLSN). In: BloombergBusinessweek. Lauren Coleman-Lochner, July 12, 2012, accessed August 29, 2012 .
  7. ↑ A Rising Market For Condoms? na push for what might broadly be called home entertainment, Trojan and LifeStyles have just released new ad campaigns on television. In: Forbes. Laurie Burkitt, March 23, 2009, accessed August 29, 2012 .
  8. ^ The Other Trojan War - What's the best-selling condom in America? Trojans reign supreme in America's nightstand drawers and billfolds. The various types of Trojan — Ultra Ribbed, Magnum XL, Warm Sensations — account for 70.5 percent of condom sales in drugstores, giving the brand more than four times the market share of runner-up Durex. In: Slate magazine. Brendan I. Koerner, September 29, 2006, accessed August 27, 2012 .
  9. ↑ Condoms - Review of the undertakings given by LRC Products Limited. (PDF; 264 kB) Trojan [...] It entered the UK condoms market in 2003. (p. 15). (No longer available online.) In: Office Of Fair Trading (OFT837). Office Of Fair Trading, March 1, 2006, archived from the original on October 4, 2012 ; Retrieved August 29, 2012 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.oft.gov.uk
  10. ↑ Trojan Condoms 'Safe Ride Home' Taxi Sampling Scheme to Extend Across the UK. Trojan Condoms are now actively looking to extend the 'Safe Ride Home' scheme across the UK following the success of the pilot in Sussex. Cabbies have handed out thousands of condoms on request since the scheme launched two weeks ago and Trojan are now in discussion with a network of taxi firms to agree the roll out. In: The Free Library. Christina Wright, September 8, 2005, accessed August 29, 2012 .
  11. ↑ Condoms - Review of the undertakings given by LRC Products Limited. (PDF; 264 kB) Table (p. 19). (No longer available online.) In: Office Of Fair Trading (OFT837). Office Of Fair Trading, March 1, 2006, archived from the original on October 4, 2012 ; Retrieved August 29, 2012 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.oft.gov.uk
  12. ↑ Trojan Supra - intended for latex-allergic Americans. Material: polyurethane. (No longer available online.) In: Latex-free condoms. Stefanie Zenker, archived from the original on August 15, 2012 ; Retrieved August 30, 2012 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.latex freiekondome.de
  13. ^ Trojan Games . In: The Famous Pictures Collection . May 19, 2013 ( famouspictures.org [accessed April 16, 2018]).
  14. ^ Trojan Games. Retrieved April 16, 2018 .