Urban hacking
The term urban hacking ( urban - urban; hacking - in the sense of penetrating, changing ) or culture jamming is the collective term for a series of activities or actions that are related to social or political protest. Various advertising campaigns and art objects or art campaigns can also be referred to as urban hacking .
procedure
In contrast to the flash mob , the greatest possible gathering of people for a planned action is not important. The sense of urban hacking is to attract attention through small, targeted and creative actions. For example, many people queue up at a bank counter even though the counter next to it is free, or identical twins sit on opposite seats in a subway.
Urban hacking can do without the direct presence of the actor. For the art exhibition paraflows 09 , for example, a programmable lawnmower was developed that can draw any vector graphics in meadows with the help of a Bunsen burner. During the exhibition, the Karlsplatz in Vienna was exposed to yawns to symbolize the rapid spread of a virus (yawn reflex) .
Prominent examples
- Audi Sweden equipped a garbage can with a music system for some advertising campaigns . At the end of the campaign, 41 kilograms more rubbish were thrown in the garbage can than on a normal day. In a further action, the stairs of a subway station were underlaid with piano tones. Compared to a normal day, 66 percent more people used the piano stairs instead of the escalator right next to it. These campaigns were intended to draw attention to Volkswagen's economical Bluemotion technology .
Publications
- The art of urban action , editors: Judith Laister , Anton Lederer , Margarethe Makovec , Löcker, Vienna, 2014
- Urban Hacking: Cultural Jamming Strategies in the Risky Spaces of Modernity , editors: Günther Friesinger , Johannes Grenzfurthner , Thomas Ballhausen , Transcript, Bielefeld, 2010
- paraflows - Urban Hacking , editor: Günther Friesinger , edition mono / monochrom, Vienna, 2009
Web links
- New video : Urban Hacking (3sat, November 22, 2009, 4:30 p.m., 5:23 min.) In the ZDFmediathek , accessed on February 11, 2014.
- Urban Hacking, Austria
Individual evidence
- ↑ Audi Sweden promotion ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
