Virtual changing room

from Wikipedia, the free encyclopedia

A virtual dressing room , even online locker room or virtual dressing ( English : virtual wardrobe ) is a software that allows it a virtual clothing to yourself or to try other modeling. Often these can also be managed in a virtual wardrobe .

Functionality and implementation

Depending on the application, the user can either choose from ready-made models or create a character himself using a character editor. The models can be in 2D or 3D and can usually be moved. In most cases, the backgrounds can also be adapted accordingly (e.g. individual landscapes or decorations). Some programs also have the function of photographing or scanning a person (e.g. with a 3D scanner or body scanner ), which is then modeled into a suitable model by the program. Augmented reality and virtual reality are used to try on your own body or someone else's body in real time . The camera can serve as a virtual or intelligent mirror, which is displayed on a flat screen, for example , and a head-mounted display can serve as a simulated environment. Another implementation can be done using holography (e.g. Microsoft HoloLens ). The movement is recorded in real time using motion tracking . In combination with other technologies, for example, virtual tours and shopping tours can be implemented.

Situation in Germany and development

In a survey in Germany, 12 percent said they had already used such a function. 54 percent estimate that a virtual changing room will be standard in Germany in the next 10 years. However, 45 percent of those surveyed want this as soon as possible. The provider Fits.me assumes that online clothing retailers can reduce their return rate by 77 percent by using virtual changing rooms.

Advantages and disadvantages

Because you can try on the garments beforehand, you can save unnecessary returns ( returns management ) and costs (e.g. bad purchases, transport costs, personnel, rental costs, etc.). In addition, time and travel can be saved. Another advantage can be more clarity and structure in the selection and search and a display of individual suggestions and tips ( expert system ) as well as social functions such as sharing and ratings. In addition, other combinations are possible than those available in shops and it can sometimes be more individualized.

On the other hand, customers are more likely to be manipulated and not all processes can be mapped algorithmically. In addition, in a virtual changing room, the sense of touch and smell cannot be used, which makes it difficult to assess how the clothes feel. In addition, there are still problems transferring clothing to real people in real time without delays and optical losses or displaying them as objects.

literature

  • Graham Jones: Clickology: The Psychology of Online Shopping
  • Wolfgang Lux: Innovations in retail: are we missing out on the megatrends of the future?

Individual evidence

  1. ↑ a b c Timo Kotowski: Online shopping: fitting in the virtual changing room . In: FAZ.NET . July 4, 2017, ISSN  0174-4909 ( faz.net [accessed January 2, 2018]).
  2. ↑ Richard Meusers: Project "Mirror Mirror": Virtual fitting with the high-tech mirror . In: Spiegel Online . September 18, 2015 ( spiegel.de [accessed January 2, 2018]).
  3. ↑ a b c Virtual changing room: Try on clothes with 3D tracking in the Intel Magic Mirror . In: t3n News . ( t3n.de [accessed on January 2, 2018]).
  4. ↑ Graham Jones: Klickologie: The psychology of online shopping . Redline Wirtschaft, 2014, ISBN 978-3-86414-675-6 ( google.de [accessed on January 2, 2018]).
  5. ↑ Wolfgang Lux: Innovations in Retail: Are We Missing the Megatrends of the Future? Springer-Verlag, 2012, ISBN 978-3-642-28121-1 ( google.de [accessed on January 2, 2018]).
  6. ↑ a b Fight against high returns: Retailers ask into the virtual changing room . ( handelsblatt.com [accessed January 2, 2018]).
  7. ↑ Fight against high returns: retailers ask into the virtual changing room . ( handelsblatt.com [accessed January 2, 2018]).