Walkers
| Walkers | |
|---|---|
| legal form | Corporation |
| founding | 1880s |
| Seat |
 United Kingdom , Leicester
|
| Number of employees | over 5,500 |
| Branch | food industry |
| Website | www.walkers.co.uk |
Walkers is a British and Irish food manufacturer specializing in the production of snacks , especially potato chips .
history
Henry Walker, who moved from Mansfield to Leicester in the 1880s , took over a long-established butcher shop there. The rationing of meat products after the Second World War resulted in unused capacities that they wanted to use for other purposes. As potato chips were enjoying increasing popularity, managing director RE Gerrard decided to run the business in this branch.
Walkers today
Walkers belongs to the Frito-Lay group , which in turn belongs to Pepsico . In the hometown of Leicester, the brand is omnipresent: the football stadium in the city, the Walkers Stadium was sponsored by the company, and a former football player from Leicester City , Gary Lineker , is the new face of the company.
In 2006, the company introduced nutritional information on packaging and announced that it would reduce the saturated fat content of its products by 70 percent. According to official figures, around 11 million people eat a Walkers product every day. The company employs over 5,500 people at 13 locations.
Product range
- Potato chips (currently in around 20 flavors)
- Reduced fat snacks
- Tortilla Chips (Doritos)
- Corn snacks
Trivia
- Walkers products are also available in Germany. They were found in many subway restaurants (now Lay's) and Irish pubs as well as the HIT markets of the Dohle trading group under the Walkers brand. They are also sold in the Kaufland , Edeka and Lidl branches under the trade name Lay's, which goes back to Walker's parent company, Frito-Lay .
- The packaging colors Walkers chooses for cheese-and-onion and salt-and-vinegar chips (namely blue and green) are different from most other manufacturers.