Whiskey soda
Whiskey Soda , also known as Scotch and Soda, is a classic highball . The drink consists of ice and a whiskey that is poured with soda water .
While on the one hand the soda water dilutes the whiskey, water and carbon dioxide ensure that more and different aromatic substances are released from the whiskey than occurs when drinking it alone.
In the USA, where soda is also used as an expression for soft drinks, whiskey soda can also be a whiskey with a soft drink, the best-known representative of which is whiskey cola .
history
Whiskey and soda became popular among the English middle and upper classes at the end of the 19th century. After brandy and soda had been the preferred drink of these classes in the early 19th century, the phylloxera crisis caused a drop in brandy production and the English began to substitute brandy with Scottish whiskey. From 1880 onwards, whiskey and soda was the dominant drink for men in this class of society.
In Japan, the whiskey soda was the most popular whiskey variant from the 1950s to 1970s. In this early period of Japanese whiskey production, the spirits manufacturers still practiced production and mainly produced simple blended whiskeys, which were sold in highly diluted form as whiskey soda as an after-work drink.
Since the 1980s, whiskey has had an image in Japan as a drink of old men who drink seriously. The reintroduction of the less flavorful and lower alcohol whiskey soda should change this. The largest Japanese spirits manufacturer Suntory advertised whiskey soda massively in order to inspire younger groups of buyers for whiskey. The producer decided in favor of the Whiskey Soda because it should appeal to occasional drinkers: served over ice, it has a lower alcohol content than beer and is also good to drink with a meal. Unlike mizuwari , a whiskey with tap water, Suntory also produces the advertised soda water for the whiskey soda itself, can even control the quality and generate additional sales at the same time.
The manufacturer produced commercials with the actress Koyuki , in which she drinks a whiskey and soda with one of the cheaper Suntory whiskeys. According to Suntory, in the year after the advertisement, the number of bars serving whiskey and soda rose from 15,000 to 40,000.All in all, whiskey consumption in Japan rose again in the years after 2008 for the first time since a steady decline in importance, which industry connoisseurs mainly refer to attributed to the strongly growing popularity of whiskey soda.
Whiskey soda can also be bought ready-mixed in a can or bottle in Japan. There are highball bars that are defined by the whiskey and soda and in which it is already mixed and tapped from the barrel. Many Japanese whiskeys continue to have flavor profiles that are designed to be mixed into a whiskey soda.
reception
As the standard English drink in the late 19th century through to the 20th century, whiskey and soda made numerous appearances in the English literature of the time. Characters in novels by Agatha Christie drink whiskey and soda just as regularly as the characters in Edgar Wallace or Ernest Hemingway . In Der Seewolf, the London esthete, who knows whiskey primarily as whiskey and soda from London clubs, is amazed at the quantities of whiskey that sailors drink straight. Even James Bond drinks in the books much more frequently than whiskey martinis, which often referred to as whiskey soda.
Scotch and Soda were the drug of choice for the Beatles until Bob Dylan introduced them to marijuana in the mid-1960s.
Remarks
- ↑ Alcdemics: The Science of Dilution , March 8, 2012
- ^ Inge Russel, Graham Stewart: Whiskey: Technology, Production and Marketing , Elsevier, 2014 ISBN 0124046037 p. 347
- ↑ a b Leah Hyslop: Land of the rising dram: Japanese whiskey is a surprise world-beater , The Telegraph November 7, 2014
- ↑ Stephen Moss: Japanese distiller aims to revolutionize whiskey drinking , The Guardian May 23, 2013
- ↑ Nicholas Coldicott: Highball Fever , Metropolis November 5, 2009
- ↑ a b JR: Highballs hip again in Tokyo , The Independent November 20, 2009
- ↑ Michiyo Nakamoto and Jamil Anderlini: Japan toasts rebranding of whiskey , Financial Times December 22, 2010
- ↑ Jack London: The Sea Wolf , chap. 26th
- ^ David Leigh: The Complete Guide to the Drinks of James Bond, Lulu.com ISBN 1291191305 p. 32
- ↑ Michael Campbell, James Brody: Rock and Roll: An Introduction , Cengage Learning, 2007, ISBN 0534642950 , p. 162