White Day

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White chocolate for the white day

The White Day ( Japanese ホワイトデー Howaito de , German , White Day ' , korean 화이트 데이 ) in East Asia the 14. March , the as an alternative to Valentine's Day can be understood.

In certain Asian countries like Japan , South Korea or Taiwan - unlike in Europe - girls and women give gifts to boys and men on Valentine's Day - mostly with chocolate - as an expression of affection and love. On White Day, the men thank the women with a present, usually in the form of chocolate , sweets or other small gifts. Nowadays, the counter gifts for couples can be much more valuable (e.g. handbags or jewelry).


The day was launched at the suggestion of a pastry chef in 1977 and was first celebrated as Marshmallow Day in 1978. The idea was picked up by various confectionery manufacturers and massively advertised over the years. This holiday is now firmly anchored in the public consciousness. White Day got its name from the fact that the companies addressed mainly concentrated on white confectionery ( white chocolate , marshmallows ) as gifts, as the color white stands for luck.


  • There are two types of chocolate in Japan. In Honmei -Schokolade ( 本命チョコ honmei choko , chocolate for the favorite ') is it is a gift to someone in the classic sense Valentin, so his spouse, friend, lover. The Giri -Schokolade ( 義理チョコ giri choko, , obligation chocolate ") however, you give away from a social obligation out to classmates, co-workers and colleagues. These two forms differ mainly in the amount of effort and the number of gifts.
  • In South Korea there is also Black Day as a supplement to White Day . Those who missed out on Valentine's Day and White Day will mourn this on April 14th and eat Jajangmyeon for consolation .

Web links

Individual evidence

  1. a b c Jake Adelstein: How Japan Created White Day, East Asia's Alternate Valentine's Day. In: Forbes . March 13, 2018, accessed May 30, 2019 .
  2. What is White Day in Korea? Celebrate Korean White Day! In: KoreanClass101.com. February 27, 2019, accessed May 30, 2019 .
  3. ^ White Day (March 14). In: University of Hawaii. Retrieved May 30, 2019 .
  4. ホ ワ イ ト デ ー. In: iroha-japan.net. Retrieved May 30, 2019 (Japanese).
  5. ^ Korea's Black Day: When Sad, Single People Get Together And Eat Black Food in Smithsonian Magazine . Smithsonian Institution , accessed December 20, 2016