William Wrigley Junior
William Wrigley Jr. (born September 30, 1861 in Philadelphia , † January 26, 1932 in Phoenix , Arizona ) was an American chewing gum manufacturer .
Wrigley took over a soap company from his father and founded the famous Wrigley Jr. Company in 1891 . By chance he discovered chewing gum production, which he started in 1893. He had the idea to add a packet of baking powder to every soap packet . This was very successful, so that he also got into the baking powder business and added chewing gum there again. Again, the side dish was a huge hit and Wrigley decided to switch to the chewing gum business.
Wrigley excelled in creative advertising methods. In 1915 , the company sent four strips of chewing gum to anyone in the United States' phone book. In total, 1.5 million people were supplied with these free product samples. He repeated the campaign four years later - by that time there were already more than 7 million phone owners and a correspondingly large number of product samples were sent out.
In 1920 he laid the foundation stone for the new corporate headquarters in Chicago, Illinois, the Wrigley Building , which later became a symbol of the city.
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| personal data | |
|---|---|
| SURNAME | Wrigley, William Jr. |
| BRIEF DESCRIPTION | American chewing gum manufacturer |
| DATE OF BIRTH | September 30, 1861 |
| PLACE OF BIRTH | Philadelphia |
| DATE OF DEATH | January 26, 1932 |
| Place of death | Phoenix , Arizona |