Zagat Survey

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Zagat Survey is a rating system for restaurants , hotels and numerous other leisure facilities that was acquired by Google in 2011. The content is obtained from user-generated information and edited.

history

Zagat Survey was founded in 1979 by the lawyer couple Nina and Tim Zagat. The first Zagat poll included reviews of restaurants in New York . For their restaurant guide, the Zagats asked their friends for reviews. In 2005 there were ratings for restaurants in 70 cities. In 2011, the content was allegedly based on ratings from 350,000 people. Zagat Survey expanded to hotels , nightlife , zoos , music , cinemas , theaters , golf, and airlines .

The Zagat survey was initially published as a book. The content of the website was offered as a paid subscription. In September 2011, Google acquired Zagat. Since May 30, 2012, Zagat has been adding to the free information in Google Places. Google manager Marissa Mayer described Zagat in the company blog as an important addition to Google's local offerings. Zagat's reviews have been appearing on Google Maps and Google Local pages since the end of May 2012 .

Rating System

The ratings are based on a 30-point scale. Restaurant reviews are made up of individual ratings of defined categories such as food, furnishings and decoration, service and price. In addition to the evaluation by points, the survey also contains a short descriptive paragraph of text that contains selected quotes from several reviewers.

Corporate structure

The American private equity firm General Atlantic bought a third of the parent company in February 2000 for $ 31 million. In 2008 the company was on sale for $ 200 million. Since no buyer could be found at this price, management announced that the company was no longer for sale and that instead the strategy would be to grow organically. On September 8, 2011, Google acquired Zagat (for $ 151 million, according to forbes.com website). The New York Times reported that Marissa Mayer had previously met the Zagat couple several times, including at the TED conference in 2008.

Individual evidence

  1. ↑ Google takes over restaurant guide Zagat Survey , accessed on June 27, 2012
  2. ↑ Google buys Zagat restaurant guide. In: Spiegel Online. September 8, 2011, accessed April 19, 2017 .
  3. ↑ Nina and Tim Zagat. In: slate.com. June 1, 1999, accessed April 19, 2017 .
  4. ↑ Google to buy Zagat. In: nytimes.com. Retrieved June 27, 2012 (English).
  5. ↑ Local - now with a dash of Zagat and a sprinkle of Google+. In: googleblog.blogspot.de. Retrieved June 27, 2012 (English).
  6. ↑ What Google needs Zagat for , accessed June 27, 2012
  7. ↑ Google+ Local Searching for restaurants with Google , accessed on June 27, 2012
  8. ^ Zagat Survey Taps Amy McIntosh as its First CEO. In: findarticles.com. Archived from the original on July 18, 2012 ; accessed on June 27, 2012 (English).
  9. ^ Zagat Closes the Book on Sale Effort. In: The New York Times. Retrieved June 27, 2012 (English).
  10. ↑ Google Paid $ 151 Million for Zagat. In: Forbes. Retrieved June 27, 2012 (English).

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