ze.tt
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| Online magazine | |
| languages | German |
| operator | ze.tt GmbH |
| On-line | July 27, 2015 |
| https://ze.tt | |
ze.tt is an online magazine from Zeitverlag , which is aimed at a target group between 16 and 35 years of age. It started on July 27, 2015.
profile
The editors of ze.tt put a focus on feminism , inclusion and equality in their daily reporting . To content strategies to support linguistically, led the team in 2016, the gender - star one.
In October 2018 ze.tt started a thematic focus on East Germany , with the aim of countering the one-sidedness in reporting on East Germany and showing the everyday life of people from Mecklenburg to Thuringia.
With ze.tt gr.een, a paid content offer was launched on January 20, 2020 . On June 23, 2020 it was announced that ze.tt would become a department of Zeit Online in autumn 2020 . In addition, the paid content offer ze.tt gr.een is to be discontinued.
Advertising concept
In contrast to Zeit Online, ze.tt uses native advertising , in which advertising contributions do not differ optically from editorial contributions. The advertising contributions are written by ze.tt employees for advertising customers and published in the ze.tt layout. They are not referred to as advertisements or advertisements, but merely marked as “sponsored post”.
editorial staff
The independent editorial team was initially headed by Sebastian Horn, who was replaced by Marieke Reimann on January 1, 2018. Mark Heywinkel has been deputy editor-in-chief since March 1, 2018.
The editorial office is in Berlin-Mitte .
Managing directors
The managing directors of ze.tt GmbH are Rainer Esser and Christian Röpke.
Web links
Individual evidence
- ↑ a b ze.tt zeit-verlagsgruppe.de
- ↑ Baiting with the Alpha-Kevins sueddeutsche.de, July 28, 2015
- ↑ A bit like Buzzfeed taz.de, August 3, 2015
- ↑ Netiquette and gender ze.tt
- ↑ How ze.tt editor-in-chief Marieke Reimann wants to sharpen her view of the East kress.de, October 1, 2018
- ↑ "ze.tt" starts an alternative payment model: "The focus is on the member and not the sales idea " meedia.de, January 20, 2020
- ↑ "ze.tt" will be incorporated as a department in "Zeit Online" meedia.de, June 23, 2020
- ↑ On behalf of ... taz.de, November 25, 2015
- ↑ The test phase is over: ze.tt relies on native advertising and positive stories meedia.de, October 20, 2015
- ↑ After Sebastian Horn changed to Zeit-Online editor-in-chief: Marieke Reimann becomes the new ze.tt boss meedia.de, December 1, 2017
- ↑ Mark Heywinkel returns from "Bild" to ze.tt kress.de, January 10, 2018
- ↑ a b Imprint ze.tt