Newspaper cutting office
A newspaper clipping bureau , also known by terms such as press clipping office , media monitoring agency , newspaper service , clipping service and clipping service , offers a service as part of the media monitoring to: press coverage, depending on the application to specific keywords to watch out as completely as possible gather the relevant articles and the client as To deliver newspaper clippings quickly in the original or as a copy.
These services are used primarily by companies , associations , political parties , administrations, institutes, cultural institutions, tourism companies and similar organizations. They want to find out as comprehensively and quickly as possible the form in which press organs in print and online as well as other media report on them.
history
The earliest clipping service is the “L'Argus de la Presse” office (Paris) founded in 1879 . It goes back to the French Alfred Chérié and Auguste de Chambure, who initially served artists with the collected clippings. His customers also included the doctor Rudolf Virchow , a particularly keen collector of newspaper clippings. From 1881 onwards, Henry Romeike also dealt with the idea of systematically collecting and forwarding newspaper clippings in London. In 1883 he opened a relevant company in New York. Berlin followed in 1885. There, Clemens Freyer, an employee of the Reichstag member and center politician Ludwig Windthorst , was the founder of the first German cutting office. The new business with the lecturers working for it soon benefited from the fact that politicians were also more and more interested in what the press read about them in order to be able to react. By 1936 there were already six cutout offices in Berlin (including the Max Goldschmidt company), and in 1968 there were even 13.
service
Today's offices are not only concerned with clippings from newspapers, magazines and advertising papers; They also record radio and television broadcasts, news agencies, online portals, newsgroups and weblogs. In addition to commercial clipping offices, employees in press offices, for example of companies, political parties, ministries, local governments and the like, systematically observe the media reports that concern them; they use it to produce press reviews and similar overviews.
For a good service it is crucial that the evaluators have a very reliable memory and a high level of concentration with a view to the very numerous and frequently changing keywords and topics that the client (customers) have given them. As a rule, they pay a monthly basic fee for each keyword (a distinction is often made between short-term and long-term observation) as well as an amount per excerpt.
It is common to attach a sticky note to the recorded press releases. In addition to the address of the clipping office, the name of the periodical, the date of issue, the page and the number of copies are noted on it.
An example of how much the work of the service has changed and what mistakes can be made in the late autumn of 2013 was the insolvency of the former leading company Infopaq. It emerged from the "Argus Nachrichten-Büro" (Berlin) founded in 1887 and was last owned by Danish owners.
research
In 1939, Irene Hertha Schmidt received her doctorate from the political science faculty of the University of Freiburg (Switzerland) on the subject of "The economic importance and organization of newspaper clipping offices" (published in Berlin in 1939). Schmidt himself headed the “Observer” clipping service (Vienna) from 1941 on.
Today's companies (examples)
- ARGUS of the press (Zurich)
- Extract of media monitoring (Berlin)
- Blue Report (Berlin and Zurich)
- Breitenbach Media (Cologne)
- Echobot Media Technologies GmbH (Karlsruhe)
- Fleischauer (Berlin)
- Landau Media (Berlin)
- mediatpress (Stuttgart)
- Meltwater (Berlin, Munich, Vienna)
- PMG Press Monitor (Berlin)
- Press relations (Düsseldorf and Berlin)
- Observer (Vienna)
Quotes
“Newspapers and magazines had become a universally questionable information exchange that no one could do without. The newspaper side developed into a trading center. (...) The newspaper medium was rearranged by this industry (the newspaper clipping industry). (...) The volatile medium newspaper was given a new best before date. "(P. 27 and 28)
The cultural scientist and museologist Anke te Heesen (2002)
“There can be a future without clippings and without paper, but not all things are online yet. The pictures are missing here, or the title has been shortened, or the local pages are different from the original. The newspaper medium (...) will not go downhill. The Internet does not pose as much of a threat to us as we thought a few years ago. "
Lucia Hertweck, evaluator at Metropol (2001)
“Clipping agencies are not yesterday's case, they are not marginalized or even extinct. On the contrary, they are still in demand, not only when observing and cannibalizing print media, but also with content that has only existed for a few years as a result of the Internet (...) with previously unimaginable variants . "
The journalist and media researcher Eckart Roloff (2010)
literature
- Ralph Geisenhanslueke: Read and let read . In: Die Zeit from May 3, 2001, No. 19
- Anke te Heesen (guest editor): Cut and paste around 1900. The newspaper clipping in the sciences . See above all the foreword (pp. 10–18), also the article on pp. 20–37 and the detailed interview with Lucia Hertweck from the Berlin press service “Metropol” about her work, pp. 161–170, Sales Vice Versa (Berlin ) 2002, ISSN 1432-0118 .
- Anke te Heesen: The newspaper clipping. A modern paper object . Fischer Taschenbuch, Frankfurt am Main 2006, ISBN 3-596-16584-9 .
Individual evidence
- ↑ http://siris-archives.si.edu/ipac20/ipac.jsp?uri=full=3100001~!140620!0
- ^ Anke te Heesen: Cut and paste around 1900. The newspaper clipping in the sciences . Sales Vice Versa (Berlin) 2002.
- ↑ https://mmm.verdi.de/medien-wirtschaft/01-2014/ausgeclippt
- ↑ Anke te Heesen: Foreword to Cut and Paste around 1900 , pp. 27–28.
- ↑ Interview on pp. 161–170 of the volume by Anke te Heesen: Cut and paste around 1900. The newspaper clipping in the sciences. Sales Vice Versa (Berlin) 2002, pp. 169–170.
- ↑ Eckart Roloff: Reading out with scissors and scalpel. The newspaper clipping as a cultural asset . In: The archive. Magazine for Communication History, Issue 3/2010, p. 29.