Newspaper clip

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The newspaper clip of the Handelsblatt shows the classic entrepreneurial image of the 50s

A newspaper clip is a leaf spring-loaded clip made of plastic or metal. With newspaper clips, newspapers and magazines can be attached to wire frames, mostly similar to postcard stands, at kiosks and occasionally at specialist retailers and in accessible drinking halls.

The newspaper clips carry the logo of newspapers and magazines and are used as advertising media .

Newspaper clips were most widespread in the 1950s to 1970s in Germany and France. Today newspaper clips can only be found sporadically in Germany. Since classic kiosks with hung press products are increasingly giving way to other sales channels such as supermarkets, newspaper clips are becoming less important as advertising media.

The logos of newspaper clips reflect the changing zeitgeist : For example, in the 1950s the Handelsblatt advertised itself as the “Deutsche Wirtschaftszeitung” and the newspaper clip showed a clichéd businessman with a walking stick, bowler hat and a pointed finger. In the 1990s, the Handelsblatt had developed into the “Wirtschafts- und Finanzzeitung”, which got by with a simple black signature on a white background and dispensed with graphic elements on the newspaper clip.


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