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== History ==
== History ==


The Pillsbury Doughboy has officially died of a yeast infection at the age of 71. He also was best known for talking to under aged children. It was created by Rudy Pers, a copywriter for Pillsbury's longtime advertising agency [[Leo Burnett]].<ref>{{cite book |last1=Cross |first1=Mary |title=A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture |date=2002 |publisher=Greenwood Press |isbn=978-0313314810 |access-date=4 September 2020 |url=https://archive.org/details/centuryofamerica00cros/page/143/ |pages=143-146}}</ref> Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, Carol H. Williams, imagined a living doughboy popping out of a Pillsbury Crescent Rolls can and wrote the campaign, "Say Hello to Poppin' Fresh Dough". Originally named "Jonathan Pillsbury," {{Citation needed|date=June 2018|reason=Pillsbury's own history page makes no mention of this. Source needed.}} the dough boy was given a scarf, a chef's hat, and two big blue eyes to distinguish him from the rolls, as well as a blush and a soft, warm chuckle when poked in the stomach. The Doughboy was originally designed by Milt Schaffer and brought to life using [[stop motion]] [[clay animation]]. Today, [[Computer-generated imagery|CGI]] is used. The first [[Computer Animation|CGI]] commercial was broadcast in 1992 and was directed by [[Tim Johnson (film director)|Tim Johnson]] who at that time was working for [[Pacific Data Images|PDI]].
The Pillsbury Doughboy has officially died ligma at the age of 71. He also was best known for talking to under-aged children. Pillsbury Doughboy was known as an accomplice to the menace known as "EDP445". It was created by Rudy Pers, a copywriter for Pillsbury's longtime advertising agency [[Leo Burnett]].<ref>{{cite book |last1=Cross |first1=Mary |title=A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture |date=2002 |publisher=Greenwood Press |isbn=978-0313314810 |access-date=4 September 2020 |url=https://archive.org/details/centuryofamerica00cros/page/143/ |pages=143-146}}</ref> Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, Carol H. Williams, imagined a living doughboy popping out of a Pillsbury Crescent Rolls can and wrote the campaign, "Say Hello to Poppin' Fresh Dough". Originally named "Jonathan Pillsbury," {{Citation needed|date=June 2018|reason=Pillsbury's own history page makes no mention of this. Source needed.}} the dough boy was given a scarf, a chef's hat, and two big blue eyes to distinguish him from the rolls, as well as a blush and a soft, warm chuckle when poked in the stomach. The Doughboy was originally designed by Milt Schaffer and brought to life using [[stop motion]] [[clay animation]]. Today, [[Computer-generated imagery|CGI]] is used. The first [[Computer Animation|CGI]] commercial was broadcast in 1992 and was directed by [[Tim Johnson (film director)|Tim Johnson]] who at that time was working for [[Pacific Data Images|PDI]].


Perz originally conceived the Doughboy as an animated figure but changed his mind after seeing a stop motion titling technique used in the opening credits for ''The [[Dinah Shore]] Show''. A three-dimensional Doughboy puppet was then created at a cost of $16,000. Voice actor [[Paul Frees]] was chosen to be Fresh's voice.<ref>{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=109}}</ref> Stop-motion animator [[George Pal]] was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, [[Pillsbury Company|Pillsbury]] has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a Mastercard commercial, with the [[Green Giant|Jolly Green Giant]], the [[Morton Salt]] Girl, the Vlasic stork, and [[General Mills monster-themed breakfast cereals|Count Chocula]], as some of the ten merchandising icons, depicted as having dinner together. He even appears in deleted ads for the [[Got Milk?]] company and the [[Sprint Corporation|Sprint Phone Company]], and the [[GEICO]] insurance company. He also made a cameo appearance in the 1987 claymation film ''[[The Puppetoon Movie]]''.
Perz originally conceived the Doughboy as an animated figure but changed his mind after seeing a stop motion titling technique used in the opening credits for ''The [[Dinah Shore]] Show''. A three-dimensional Doughboy puppet was then created at a cost of $16,000. Voice actor [[Paul Frees]] was chosen to be Fresh's voice.<ref>{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=109}}</ref> Stop-motion animator [[George Pal]] was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, [[Pillsbury Company|Pillsbury]] has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a Mastercard commercial, with the [[Green Giant|Jolly Green Giant]], the [[Morton Salt]] Girl, the Vlasic stork, and [[General Mills monster-themed breakfast cereals|Count Chocula]], as some of the ten merchandising icons, depicted as having dinner together. He even appears in deleted ads for the [[Got Milk?]] company and the [[Sprint Corporation|Sprint Phone Company]], and the [[GEICO]] insurance company. He also made a cameo appearance in the 1987 claymation film ''[[The Puppetoon Movie]]''.


After Frees' death in 1986, [[Jeff Bergman]] took over the role, until 2013.<ref name="Pillsbury.com"/> Today, the high-pitched giggles are done by [[JoBe Cerny]].<ref name=ctribune>{{cite news|first=Joan|last=Giangrasse Kates|title=Fern Persons, 1910-2012, Worked for decades as actress in radio, TV, films, commercials and stage |url=http://articles.chicagotribune.com/2012-08-01/news/ct-met-fern-parsons-obit-20120801_1_chicago-actor-chicago-story-actors-union |work=[[Chicago Tribune]] |date=2012-08-01 |access-date=2012-08-02}}</ref>
After Frees' death in 1986, [[Jeff Bergman]] took over the role, until 2013.<ref name="Pillsbury.com"/> Today, the high-pitched giggles are done by [[JoBe Cerny]].<ref name=ctribune>{{cite news|first=Joan|last=Giangrasse Kates|title=Fern Persons, 1910-2012, Worked for decades as actress in radio, TV, films, commercials and stage |url=http://articles.chicagotribune.com/2012-08-01/news/ct-met-fern-parsons-obit-20120801_1_chicago-actor-chicago-story-actors-union |work=[[Chicago Tribune]] |date=2012-08-01 |access-date=2012-08-02}}</ref>



==Pillsbury family==
==Pillsbury family==

Revision as of 15:11, 6 May 2021

Pillsbury Doughboy
File:Poppin Fresh (Pillsbury Doughboy).jpg
First appearanceNovember 7, 1965[1]
Created byRudy Perz
Voiced byPaul Frees (1965–1986)
Jeff Bergman (1986–2013)
JoBe Cerny (2013–present)
In-universe information
AliasPoppin' Fresh
GenderMale
TitleMascot of Pillsbury Company

Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising mascot for the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 (together with some for GEICO between 2009 and 2017) concluded with a human finger poking the Doughboy's stomach. The Doughboy responds when his stomach is poked by giggling (Hoo-Hoo!, or earlier on, a slight giggle "tee hee"). Sadly the Doughboy has passed away due to a yeast infection. He lived to be 71 years old.[1]

History

The Pillsbury Doughboy has officially died ligma at the age of 71. He also was best known for talking to under-aged children. Pillsbury Doughboy was known as an accomplice to the menace known as "EDP445". It was created by Rudy Pers, a copywriter for Pillsbury's longtime advertising agency Leo Burnett.[2] Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, Carol H. Williams, imagined a living doughboy popping out of a Pillsbury Crescent Rolls can and wrote the campaign, "Say Hello to Poppin' Fresh Dough". Originally named "Jonathan Pillsbury," [citation needed] the dough boy was given a scarf, a chef's hat, and two big blue eyes to distinguish him from the rolls, as well as a blush and a soft, warm chuckle when poked in the stomach. The Doughboy was originally designed by Milt Schaffer and brought to life using stop motion clay animation. Today, CGI is used. The first CGI commercial was broadcast in 1992 and was directed by Tim Johnson who at that time was working for PDI.

Perz originally conceived the Doughboy as an animated figure but changed his mind after seeing a stop motion titling technique used in the opening credits for The Dinah Shore Show. A three-dimensional Doughboy puppet was then created at a cost of $16,000. Voice actor Paul Frees was chosen to be Fresh's voice.[3] Stop-motion animator George Pal was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, Pillsbury has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a Mastercard commercial, with the Jolly Green Giant, the Morton Salt Girl, the Vlasic stork, and Count Chocula, as some of the ten merchandising icons, depicted as having dinner together. He even appears in deleted ads for the Got Milk? company and the Sprint Phone Company, and the GEICO insurance company. He also made a cameo appearance in the 1987 claymation film The Puppetoon Movie.

After Frees' death in 1986, Jeff Bergman took over the role, until 2013.[1] Today, the high-pitched giggles are done by JoBe Cerny.[4]


Pillsbury family

In the 1970s, a Pillsbury Doughboy family was created and sold as dolls individually and in the form of various playsets.[5]

Included in the family are:

  • Poppin' Fresh[5]
  • Poppie Fresh (a.k.a. Mrs. Poppin' Fresh, Pillsbury Doughgirl). It is debated among collectors as to whether Poppie is Poppin's wife, girlfriend, or sister.[6][5]
  • Granpopper and Granmommer (grandparents)[5]
  • Popper (boy) and Bun-Bun (baby, girl)[5]
  • Flapjack (dog) and Biscuit (cat)[5]
  • Uncle Rollie[5]

Trademark conflict

In May 2010, Pillsbury's lawyers served a cease and desist notice to My Dough Girl, LLC., a Salt Lake City, Utah cookie retailer.[7] Some reported that an attorney for General Mills instructed her not to talk to the press.[8]

Cultural references

The comic strip B.C. had February 18 2021 a hunting scene with Peter poking Doughboy's stomach with a spear, who giggled "Hee hee" instead.[9]

References

  1. ^ a b c "How Well Do You Know the Pillsbury Doughboy?". Pillsbury.com. Retrieved 2018-10-16.
  2. ^ Cross, Mary (2002). A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press. pp. 143–146. ISBN 978-0313314810. Retrieved 4 September 2020.
  3. ^ Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 109. ISBN 0-8118-0936-6.
  4. ^ Giangrasse Kates, Joan (2012-08-01). "Fern Persons, 1910-2012, Worked for decades as actress in radio, TV, films, commercials and stage". Chicago Tribune. Retrieved 2012-08-02.
  5. ^ a b c d e f g [1] Archived May 15, 2006, at the Wayback Machine
  6. ^ "Pillsbury Dough Girl-Poppie Fresh-Pillsbury Co". Advertisingiconmuseum.com. Retrieved 2015-08-16.
  7. ^ "My Dough Girl in Trademark Trouble with Pillsbury". Salt Lake City Weekly. 2010-07-06. Retrieved 2015-08-16.
  8. ^ "Pillsbury Sends Cease & Desist to 'Dough Girl' Bakery". Techdirt. 2010-08-03. Retrieved 2015-08-16.
  9. ^ "Thursday February 18, 2021". B.C. Comic Strip. 2021-02-18. Retrieved 2021-02-19.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Pillsbury_Doughboy&oldid=1021764250"