Häagen Dazs
Häagen-Dazs [ ˈhægənˌdas ] is a US brand of high-end ice cream .
history
The Häagen-Dazs manufacturing company of the same name was founded in 1961 by the Polish couple Rose and Reuben Mattus in New York City . Since 1976 ice cream parlors have also been operated under the brand name according to the concession system.
In 1983 the company lost its independence when it was bought by the US company Pillsbury . 2001 Pillsbury was taken over by General Mills . Through a joint venture with General Mills acquired by the Swiss food company Nestlé in 2001 , the rights to distribute Häagen-Dazs ice cream for the USA and Canada have been with the Nestlé subsidiary Dreyer's since 2001 ; the contract includes the right to use the brand name for the next 99 years in the USA. In the rest of the world, Häagen-Dazs continues to be sold by General Mills.
Since 1992, the majority of Häagen-Dasz products for the whole world (with the exception of Japan and the USA , which have their own factories) have been produced in Tilloy-lès-Mofflaines near Arras , France . Häagen-Dasz is headquartered in Minneapolis .
Surname
The brand name “Häagen-Dazs” is a made-up word and should look and sound European to US consumers and be associated with European tradition and craftsmanship; however, the umlaut and the "z" are not taken into account in the pronunciation. In order to reinforce the intended impression, the founder Reuben Mattus added an outline of the map of Denmark to the company logo in the early years . Another reason for using a Danish sounding name, was the explanation Reuben Mattus', Denmark had the only European state's Jews during the Second World War saved :
"The only country which saved the Jews during World War II was Denmark, so I put together a totally fictitious Danish name and had it registered. [...] Häagen-Dazs doesn't mean anything. [But] it would attract attention, especially with the umlaut. "
“The only country that saved the Jews during World War II was Denmark, so I put together a completely fictional Danish name and registered it. […] Häagen-Dazs means nothing. [But] it attracts attention, especially with the umlaut. "
The letter "ä" does not exist in the Danish alphabet , its equivalent is the letter " æ ". The word “that” or “that” in Danish and other Scandinavian languages means outhouse or toilet; It is a loan word that was derived from the German definite article "das", originally from the German expression "das Häuschen" by euphemistically omitting the noun. "Hagen" is Norwegian for "the garden"; the modern Danish spelling is “haven” and the term is derived from the old Norse “hagi”.
Web links
Single receipts
- ^ Haagen-Dazs scooped up Nestle buys out General Mills from joint venture that controls gourmet brand. (cnnmoney)
- ↑ Oligopoly letter: General Mills . In: Oligopoly Watch . October 11, 2003 (English, oligopolywatch.com ( Memento of August 13, 2010 in the Internet Archive )). Oligopoly brief: General Mills ( Memento of the original dated August 13, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Häagen-Dazs launches mini-bars
- ^ Joan Nathan, Ice Cream's Jewish Innovators. In: tabletmag.com. August 2, 2012, accessed May 30, 2019 .
- ↑ that .
- ↑ that .
- ↑ hage .
- ↑ have .
