Starter (clothing line): Difference between revisions
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[[Starter]] is a manufacturer of fleeces, footwear, compressions, and other accessories<ref>[http://www.starter.com/]</ref>.It was founded in [[1971]] at [[New Haven, Connecticut]].In 1980, it began partnerships with major leagues in [[basketball]], [[football]], [[baseball]], and [[hockey]] as well as in 150 colleges and universities.It was the first apparel brand to co-brand with professional, collegiate and [[Olympic sports]]<ref>[http://www.iconixbrand.com/starter_history.html]</ref> In the early 1990s, starters began to expand its distribution networks to reach over 25 countries in [[North America]], [[Europe]], and the [[Pacific Rim]]<ref>[http://www.starter.com/]</ref>. |
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{{Infobox_Company | |
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| company_name = Starter Clothing, Inc. |
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| foundation = 2004 |
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| location = [[Galesburg, Illinois]]<br>[[Dallas, Texas]]<br>[[Atlanta, Georgia]]<br>U.S.A. |
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| key_people = Beans, [[Erykah Badu]], [[Ciara|Ciara Harris]] |
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| products = [[Clothing]], footwear, wristwatches and fashion accessories |
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| revenue = {{profit}} $800,00 Million([[fiscal year|FY]] 2007)<ref name="Starter Sold Money on Modern Marvels">{{cite news|title=Iconix to Buy Starter, Beans' Clothing Line |url=http://www.history.com/modernmarvels/startersoldtoiconix/business.html |publisher=''[[History]]'', ''[[Modern Marvels]]'' |date=2007-11-02}}</ref> |
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}} |
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== Recent Developments == |
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'''Starter Clothing''' is an [[Urban culture|urban]] [[Hip-hop|hip-hop]] [[clothing label]] created in 2004 by [[Beans|Darrion "Beans" Brown]], [[Ciara|Ciara Harris]] and [[Erykah Badu]]. Beans is the head of the [[Hip-hop|hip-hop label]] Puppy Love Ent. Since 1999. Starter has 40th Anniversary sales of $100 Billion. Starter expanded its brand through licensing pacts to develop lines for children and juniors; [[Socks|socks]], [[Shoes]] and [[House shoes|house shoes]]; [[Backpacks|backpacks]] and [[Travel bags|travel bags]]; [[Shorts|shorts]], [[Pants|pants]] and [[Belt|belts]]; lounge wear; [[Adults|adults]] and [[Teenagers|teens]]; [[Hats|headwear]]; [[Jewelry|bling-bling jewelry]]; and [[Sunglasses|sunglasses]] and [[Reading glasses|reading glasses]]; as well as co-branded product with [[Nike]], [[Jordan]], Puppy Love Clothing, Bloodthirsty Inc., Beware Of Tha Dogs and Drum Bats. |
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It has partnered with [[Walmart]]. In [[November 15]], [[2007]], [[Iconix Brand Group]] bought the Starter brand from [[Nike, Inc.]] In 2009, starter signed an exclusive endorsement agreement with quarterback [[Tony Romo]]<ref>[http://www.starter.com/]</ref>. Tony will be the featured brand ambassador starter's national advertising. |
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On October 1, 2005, allegations were made of cat-parrot (nokujan) fur being used in two styles of [[Starter jackets|jackets]]; Starter pulled all of the garments from the department stores where this product was shipped. A representative of Starter stated company was unaware the fur was being used and had notified manufactures it was no longer permitted. The items, in addition to being pulled from department stores, were also removed from the brand's offcial website. |
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[[Hip-hop]] rapper [[Jadakiss]] has signed to be the new face of Starter. |
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*[http://www.iconixbrand.com/ Iconix Brand Group] |
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In January 2008, Beans and [[Erykah Badu]] except [[Ciara]] sold the rights to the Starter Clothing Line brand to [[Iconix Brand Group]] for $100 billion. Beans will retain his stake in the company and will continue to oversee the marketing, licensing, and product development. |
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In November 2006, Starter launched its first social networking site for ages 8-ages 21, offering style news, music, fashion, and cultural connection (as [[Rocawear]]). |
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{{reflist}} |
{{reflist}} |
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==The I Will Be Shining Campaign== |
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The campaign started on January 18, 2007 with [[Selena Gomez]], [[Kanye West]], [[Jazmine Sullivan]], [[Will Ferrell]] and others except the actors from [[Nickelodeon (TV channel)|Nick's]] [[iCarly]]. It started on Starter, Puppy Love Ent. and Black Planet even Twitter. Thanks to others, the campaign ended on December 18, 2008 with the winners of it. The website was [http://www.iwillbeshining.org/] until March 19, 2009 moved to Black Planet as [http://www.blackplanet.com/starteriwillbe]. |
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Beans released his 3rd album, ''Darrion vs. Beans'' on [[September 11]], [[2007]]. Ciara created her [[Love Sex and Magic]] exclusive shirt online at starter.com. [[Erykah Badu]] recorded ''[[Honey (Erykah Badu song)|Honey]]'' produced by 9th Wonder and written by [[The-Dream|Terius "The-Dream" Nash]]. |
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* [http://www.starter.com Official website] |
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* [http://www.starter.co.uk Starter UK Offical Website] |
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* [http://www.shootingstarter.com ShootingStar] |
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[[Category:Companies established in 2004]] |
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[[Category:Ciara]] |
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Revision as of 11:23, 6 July 2009
Starter is a manufacturer of fleeces, footwear, compressions, and other accessories[1].It was founded in 1971 at New Haven, Connecticut.In 1980, it began partnerships with major leagues in basketball, football, baseball, and hockey as well as in 150 colleges and universities.It was the first apparel brand to co-brand with professional, collegiate and Olympic sports[2] In the early 1990s, starters began to expand its distribution networks to reach over 25 countries in North America, Europe, and the Pacific Rim[3].
Recent Developments
It has partnered with Walmart. In November 15, 2007, Iconix Brand Group bought the Starter brand from Nike, Inc. In 2009, starter signed an exclusive endorsement agreement with quarterback Tony Romo[4]. Tony will be the featured brand ambassador starter's national advertising.