Pillsbury Doughboy: Difference between revisions
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== History == |
== History == |
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The Pillsbury Doughboy was created by |
The Pillsbury Doughboy was created by Elizabeth Tierney, a 12 year old from Glasgow in 1965, a copywriter for Pillsbury's longtime advertising agency [[Leo Burnett]].<ref name="Pillsbury.com">{{Cite news|url=https://www.pillsbury.com/doughboy|title=How Well Do You Know the Pillsbury Doughboy?|work=Pillsbury.com|access-date=2018-10-16|language=en}}</ref> Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, Carol H. Williams, imagined a living doughboy popping out of a Pillsbury Crescent Rolls can and wrote the campaign, "Say Hello to Poppin' Fresh Dough". Originally named "Jonathan Pillsbury," {{Citation needed|date=June 2018|reason=Pillsbury's own history page makes no mention of this. Source needed.}} the dough boy was given a scarf, a chef's hat, and two big blue eyes to distinguish him from the rolls, as well as a blush and a soft, warm chuckle when poked in the stomach. The Doughboy was originally designed by Milt Schaffer and brought to life using [[stop motion]] [[clay animation]]. Today, [[Computer-generated imagery|CGI]] is used. The first [[Computer Animation|CGI]] commercial was broadcast in 1992 and was directed by [[Tim Johnson (film director)|Tim Johnson]] who at that time was working for [[Pacific Data Images|PDI]]. |
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Perz originally conceived the Doughboy as an animated figure but changed his mind after seeing a stop motion titling technique used in the opening credits for ''The [[Dinah Shore]] Show''. A three-dimensional Doughboy puppet was then created at a cost of $16,000. Voice actor [[Paul Frees]] was chosen to be Fresh's voice. Stop-motion animator [[George Pal]] was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, [[Pillsbury Company|Pillsbury]] has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a Mastercard commercial, with the [[Green Giant|Jolly Green Giant]], the [[Morton Salt]] Girl, the Vlasic stork, and [[General Mills monster-themed breakfast cereals|Count Chocula]], as some of the ten merchandising icons, depicted as having dinner together. He even appears in ads for the [[Got Milk?]] ad campaign, the [[Sprint Corporation|Sprint Phone Company]], and the [[GEICO]] insurance company. He also made a cameo appearance in the 1987 claymation film ''[[The Puppetoon Movie]]''. |
Perz originally conceived the Doughboy as an animated figure but changed his mind after seeing a stop motion titling technique used in the opening credits for ''The [[Dinah Shore]] Show''. A three-dimensional Doughboy puppet was then created at a cost of $16,000. Voice actor [[Paul Frees]] was chosen to be Fresh's voice. Stop-motion animator [[George Pal]] was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, [[Pillsbury Company|Pillsbury]] has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a Mastercard commercial, with the [[Green Giant|Jolly Green Giant]], the [[Morton Salt]] Girl, the Vlasic stork, and [[General Mills monster-themed breakfast cereals|Count Chocula]], as some of the ten merchandising icons, depicted as having dinner together. He even appears in ads for the [[Got Milk?]] ad campaign, the [[Sprint Corporation|Sprint Phone Company]], and the [[GEICO]] insurance company. He also made a cameo appearance in the 1987 claymation film ''[[The Puppetoon Movie]]''. |
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Revision as of 21:58, 4 June 2020
| Pillsbury Doughboy | |
|---|---|
| File:Poppin Fresh (Pillsbury Doughboy).jpg | |
| First appearance | November 7, 1965[1] |
| Created by | Rudy Perz |
| Voiced by | Paul Frees (1965–1986) Jeff Bergman (1986–2013) JoBe Cerny (2013–present) |
| In-universe information | |
| Alias | Poppin' Fresh |
| Gender | Male |
| Title | Mascot of Pillsbury Company |
Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising mascot for the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 (returned in 2009 to 2011 and 2013 in a GEICO Commercial, and once again in 2017) concluded with a human finger poking the Doughboy's stomach. The Doughboy responds when his stomach is poked by giggling (Hoo-Hoo!, or earlier on, a slight giggle "tee hee").
History
The Pillsbury Doughboy was created by Elizabeth Tierney, a 12 year old from Glasgow in 1965, a copywriter for Pillsbury's longtime advertising agency Leo Burnett.[1] Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, Carol H. Williams, imagined a living doughboy popping out of a Pillsbury Crescent Rolls can and wrote the campaign, "Say Hello to Poppin' Fresh Dough". Originally named "Jonathan Pillsbury," [citation needed] the dough boy was given a scarf, a chef's hat, and two big blue eyes to distinguish him from the rolls, as well as a blush and a soft, warm chuckle when poked in the stomach. The Doughboy was originally designed by Milt Schaffer and brought to life using stop motion clay animation. Today, CGI is used. The first CGI commercial was broadcast in 1992 and was directed by Tim Johnson who at that time was working for PDI.
Perz originally conceived the Doughboy as an animated figure but changed his mind after seeing a stop motion titling technique used in the opening credits for The Dinah Shore Show. A three-dimensional Doughboy puppet was then created at a cost of $16,000. Voice actor Paul Frees was chosen to be Fresh's voice. Stop-motion animator George Pal was hired to animate him. The first Poppin' Fresh commercials aired in November 1965. Since then, Pillsbury has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a Mastercard commercial, with the Jolly Green Giant, the Morton Salt Girl, the Vlasic stork, and Count Chocula, as some of the ten merchandising icons, depicted as having dinner together. He even appears in ads for the Got Milk? ad campaign, the Sprint Phone Company, and the GEICO insurance company. He also made a cameo appearance in the 1987 claymation film The Puppetoon Movie.
After Frees' death in 1986, Jeff Bergman took over the role, until 2013.[1] Today, the high-pitched giggles are done by JoBe Cerny.[2]
Pillsbury family
In the 1970s, a Pillsbury Doughboy family was created and sold as dolls individually and in the form of various playsets.[3]
Included in the family are:
- Poppin' Fresh[3]
- Poppie Fresh (a.k.a. Mrs. Poppin' Fresh, Pillsbury Doughgirl). It is debated among collectors as to whether Poppie is Poppin's wife, girlfriend, or sister.[4][3]
- Granpopper and Granmommer (grandparents)[3]
- Popper (boy) and Bun-Bun (baby, girl)[3]
- Flapjack (dog) and Biscuit (cat)[3]
- Uncle Rollie[3]
Trademark conflict
In May 2010, Pillsbury's lawyers served a cease and desist notice to My Dough Girl, LLC. a Salt Lake City, Utah Cookie Retailer.[5] Some reported that an attorney for General Mills instructed her not to talk to the press.[6]
References
- ^ a b c "How Well Do You Know the Pillsbury Doughboy?". Pillsbury.com. Retrieved 2018-10-16.
- ^ Giangrasse Kates, Joan (2012-08-01). "Fern Persons, 1910-2012, Worked for decades as actress in radio, TV, films, commercials and stage". Chicago Tribune. Retrieved 2012-08-02.
- ^ a b c d e f g [1] Archived May 15, 2006, at the Wayback Machine
- ^ "Pillsbury Dough Girl-Poppie Fresh-Pillsbury Co". Advertisingiconmuseum.com. Retrieved 2015-08-16.
- ^ "My Dough Girl In Trademark Trouble With Pillsbury". Salt Lake City Weekly. 2010-07-06. Retrieved 2015-08-16.
- ^ "Pillsbury Sends Cease & Desist To 'Dough Girl' Bakery". Techdirt. 2010-08-03. Retrieved 2015-08-16.
External links
- Audio file (MP3 format) of the Doughboy giggling
- Character's official site
- Official history of Poppin' Fresh from General Mills website
- Pillsbury Family
| Historical figures |  | |
|---|---|---|
| Cereals | ||
| Brands | ||
| Pillsbury | ||
| Snacks | ||
| Dairy | ||
| Baking | ||
| Natural & organic | ||
| Former | ||
| Other | ||
| Key innovations | ||
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