Hengelosche Brewery
 | This article needs additional citations for verification. |
 | The topic of this article may not meet Wikipedia's general notability guideline. |
Brief details
Hengelo Bier is a classic Dutch beer brand brewed by the Hengelosche Bierbrouwerij, a Dutch brewery located in Hengelo at the heart of the Twente region in the Netherlands. Hengelo Bier was a beer brand that disappeared in 1988 after its owner Stella Artois lost a major supermarket contract. In December 2007 Herbert Capelle re-established the beer brand.
History
The original brewery was established on 1 juni 1879 by Herman Meijling and J.H. Bartelink as the Hengelosche Stoom Beiersch Bierbrouwerij, translated as the Hengelo Steam Bavarian Beer Brewery. Beiersch refers to the German state Bavaria, home of an innovative method of brewing that soon became the standard in brewing lager beers. Like other Dutch 19th century Meijling and Bartelink adapted the Bavarian brewing process of lager beer, using bottom fermentation and cellar storage. This approach resulted in typical clear lager, increased preservation and a smooth taste. The early adapters of this technology were able to increase their territory and market share taking advantage of the increased freshness.
After the First World War Bartelink left and the brewery name was changed in Hengelosche Bierbrouwerij a family owned Dutch limited company. In the years before and after WWII the brewery was one the largest in Holland, for example bigger than local rival Grolsch. The company was bought from the Meijling family in 1974 by Stella Artois from Belgium. The expansion from the Belgian brewer into the Netherlands was at the root of the creation of InterBrew, now InBev. In 1988 the brewery was closed by Stella Artois after they lost a major supermarket contract to Bavaria Brewery.
Products
The Hengelo Bier beer brand is well known for it's classic label with the white staggering stallion on a red shield, the traditional symbol of the Twente region. De brewers produced some of the following types of beer, marketed as:
- Hengelo Bier Pilsener
- Hengelo Bier Bokbier
- Hengelo Bier Oud Bruin
- Hengelo Bier Speciaalbier
Hengelo Bier today
On 1 December 2007 Dutch artist and designer Herbert Capelle re-established the beer brand after twenty years of absence from the beer market. The return created much media attention in the local press. Temporarily the beer is being brewed in [Bavaria], Germany. A new brewery will start operations in Hengelo in 2009. The first beer is called:
- Hengelo Bier Traditie Pilsner