Armani
 | |
| Company type | Private |
|---|---|
| Industry | Fashion and leisure |
| Founded | Milan, 1975 |
| Founder | Giorgio Armani and Sergio Galeotti |
| Headquarters | Milan , |
Area served | Worldwide |
Key people | Giorgio Armani |
| Revenue | $1.69bn (2005) |
Number of employees | 4,700 |
| Website | www.giorgioarmani.com |
Giorgio Armani S.p.A. is an Italian fashion company. The company designs and manufactures products in several categories including fashion accessories, apparel, cosmetics, fragrances, home interiors, jewelry, eyewear and watches under several labels including Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Junior, Armani Exchange A|X, and Armani Casa. End of year sales for 2005 were $1.69 billion.[1]
Armani is also planning together with Emaar Properties to launch a chain of luxury hotels and resorts in several big cities including London, Paris, New York, Tokyo, Shanghai, Dubai and Milan. The company already operates a range of cafes worldwide, in addition to a bar, restaurant and nightclub.
History
Giorgio Armani and Sergio Galeotti founded the company in Milan in 1975 with capital of $10,000. Armani today employs about 4,700 employees and has 13 factories around the world. It has nearly 300 stores in 36 countries around the world. Recently, the house has begun a haute couture operation, showing in Paris during the Haute Couture fashion week, under the name of Armani Privé.
Lines
Armani Casa
Armani Casa ("Armani Home") in Italian is the high-end home collection by Armani features furniture, lamps, linens, and dining essentials. The Home Collection is expensively priced. For example, the highly acclaimed Tchaikowski Armchair retails at $9,985. Armani Casa is available at its 40 worldwide boutiques and select Neiman Marcus stores.
Armani Collezioni
Armani Collezioni is a high-end line from fashion designer Giorgio Armani. The line is more expensive than the Armani Exchange and Armani Jeans and Emporio Armani lines but less expensive than the high end ready-to-wear line, Giorgio Armani (sometimes referred to as Armani 'black label') and the haute couture line, Armani Privé. The line is typically aimed at an older customer who does not desire 'trendy' design, but places emphasis on high quality more classic items. It replaced the Giorgio Armani Le Collezioni line. In addition to being sold in freestanding boutiques (which feature the Collezioni line exclusively), it is also sold in high-end department stores such as Harrods, Harvey Nichols, David Jones, Nordstrom and Neiman Marcus.
Armani Cosmetics
The beauty brand by Armani features cosmetics, skin care, perfumes, and colognes. It is produced and distributed by the luxury division of L'Oreal, with which Armani has a long-term partnership agreement. It is available at many department stores worldwide and has very few boutiques.
Armani Exchange
Created in 1991, Armani Exchange (often A|X) is geared towards younger customers and features urban style, prêt-à-porter products, especially T-shirts, jeans, polos, and sports coats.
Armani Exchange is the most affordable of all the Armani lines and mainly targets the American market. It is geared toward older teens and young adults with a contemporary fashion style.[2] The line features 69 stores and 6 outlets in the United States and over 50 stores internationally.[3] The United Kingdom's first stores opened in Bluewater, Kent,[4] the Trafford Centre, Manchester and in the Metquarter, Liverpool. And in 2007 it opened its biggest store in the Bullring, Birmingham. In 2008, Toronto Eaton Centre will be the location for Canada's third A/X store.
Armani Hotels
Armani and Emaar Properties signed an agreement in 2004, for Emaar Hotels to build and operate at least seven luxury hotels and three vacation resorts under the Armani name. Armani would be responsible for overseeing all aspects the interior design and style of the hotels. The initial hotel in Dubai is expected to be ready in early 2008.[5]
The bottom 37 floors of the Burj Dubai skyscraper in Dubai, United Arab Emirates, will house the world's first Armani Hotel, and Giorgio Armani is also designing the interior of the skyscraper proper.[6]
Armani Jeans
Armani Jeans is a lower-priced collection of denim-related clothing created in 1981 by Giorgio Armani. Unlike Armani's other lower-end collection Armani Exchange, Armani Jeans is mainly sold in department stores instead of freestanding stores, although there are fifteen freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan.
In terms of design, the clothing from this line does not feature Giorgio Armani's signature simplicity and often has larger logos than the clothing in any of his other collections. The colours used for Armani Jeans are more diverse than those found in his higher end lines or Armani Exchange, which feature monochromatic colour schemes and focus on cut and material over colour.
There are several Armani Jeans freestanding stores throughout the world, including several in Italy, Dubai, Lebanon, Japan and Spain. The brand is particularly popular in Asia, where it is often sold in Takashimaya department stores.
Armani Junior
This line that features clothing for children. It can be purchased at its 15 worldwide boutiques and select Neiman Marcus and Saks Fifth Avenue stores.
Armani Privè
Armani's haute couture line made history being the first haute couture Paris fashion show to be streamed live online. The label is strictly made to wear and not available for purchase in stores but can be ordered and tailored at a very high price.
Emporio Armani
Emporio Armani is a more youthful inspired Armani Line that markets for younger adults. The line is the third-least expensive Armani Brand and can be bought at its 13 American boutiques and over 140 worldwide boutiques, making it the largest distributed Armani brand. Products encompassed by this brand include ready-to-wear clothes, sunglasses, perfume, accessories and watches. The line is considered a "bridge line" as it features higher-end products than Armani Exchange or Armani Jeans but is not as expensive as the exclusive Armani Collezioni or Giorgio Armani ('black label') lines. Emporio Armani is sold in freestanding Emporio Armani boutiques, in high-end department stores, and through their online store.[7]
Giorgio Armani
The Armani signature label is the most expensive Armani label and is available in its 75 worldwide boutiques.
Armani/Air
Giorgio Armani will launch an airline by 2010. Called Armani/Air , it will fly initially from Milan to New York and Dubai. Offering a high quality service in two class aircraft, the premium cabin will be called Prive/Air and will feature individual passenger suites.Other destinations will follow, Los Angeles and Tokyo are due to be added. The passenger cabin will be fitted out in a distinctive Armani style and aims to be quite different from other airlines flying today.[citation needed]
See also
- Giorgio Armani, the founder of Armani
References
Further reading
- Mackenzie, Suzie (2004-12-11). "The gentle touch". The Guardian. Retrieved 2007-09-23.
{{cite news}}: Check date values in:|date=(help); Cite has empty unknown parameter:|coauthors=(help) - McCartney, Stella (2006-05-16). "The wisdom of King Giorgio". Independent on Sunday. Retrieved 2007-09-23.
{{cite news}}: Check date values in:|date=(help); Cite has empty unknown parameter:|coauthors=(help) - "Q & A: Giorgio Armani". The Scene. CNN. 2006-10-03. Retrieved 2007-09-23.
{{cite news}}: Check date values in:|date=(help); Cite has empty unknown parameter:|coauthors=(help) - Lee, Vinny (2007-09-22). "Above the shop". The Times. Retrieved 2007-09-23.
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