11 designers for Germany

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Excerpts from articles that reported on the initiative

11 Designer für Deutschland was an initiative founded in 2003 by Fons Hickmann and Klaus Hesse on the occasion of the 2006 World Cup in Germany. The aim was to raise awareness of graphic design in Germany and to prevent the official FIFA logo .

backgrounds

On November 19, 2002, the official logo of the 2006 FIFA World Cup Germany was presented to the world in the ultra-modern Arena Auf Schalke in Gelsenkirchen . The design of the logo and the associated media was awarded to the agencies Whitestone and Abold in a non-transparent process without the usual public tender. The campaign was named Celebrating Faces of Football . Following the slogan “The world as a guest of friends”, the emblem tried to convey joy, but aroused outrage and resistance. The depiction of the characters on the logo was perceived as disrespectful: “The fans are not pop bags with three per thousand”, was the headline of Der Tagesspiegel . From fan groups such as the Alliance of Active Football Fans (BAFF) came comments such as “The world is a guest - feel like you are in jail”. The commercialization and the hegemony of football were criticized . They also developed an alternative logo that was placed on fan articles.

11 designers

The designers Fons Hickmann and Klaus Hesse, both professors of communication design, responded with the initiative 11 Designers for Germany and with the slogan “Nothing is lost yet”, eleven of the most renowned design offices in Germany at the time were invited to a competition to redesign the logo. Within a three-month period, all participants drafted alternative proposals, which they presented to a large audience in Berlin ( University of the Arts ) on March 15, 2003 . The Süddeutsche Zeitung and the Tagesspiegel published the drafts and invited readers to vote. Many German daily newspapers joined the campaign and presented the drafts, some of them full-page, with interviews with the organizers. The international press followed. Never before has a design topic received such a large public response. The FIFA logo could not be turned away, but later tenders for major sporting events were more transparent.

Involved designers

Web links

Individual evidence

  1. ↑ "The fans are not pop bags with three per thousand." , Der Tagesspiegel, February 9, 2003
  2. ↑ "The world as a guest - feel like you are in jail"
  3. ↑ "Nothing is lost yet"
  4. ↑ Süddeutsche Zeitung
  5. ↑ The daily mirror