8 × 4

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8 × 4 ("eight times four") is a brand of Beiersdorf AG .

history

In 1951, Beiersdorf developed a deodorant that specifically inhibited the growth of sweat- decomposing bacteria . The new development was primarily made possible by the active ingredient hexachlorodihydroxydiphenylmethane .

Internally, the substance was designated as "B32" (after the 32 letters of the active substance). The then advertising manager Juan Gregorio Clausen came across this abbreviation when he was campaigning for the relaunch of Nivea when he was looking for a catchy product name for the new deodorant. This is how the name “8 × 4” emerged and was registered as a trademark .

8 × 4 initially appeared as a "deodorizing toilet and bath soap". The 8 × 4 powder was launched in 1952, followed a few years later by 8 × 4 aerosol spray (1958, spray cans ), 8 × 4 roller (1958), 8 × 4 pen (1963) and 8 × 4 Bubble Bath (1967). Today 8 × 4 is available as a deodorant spray and deodorant roll-on.

Fragrance notes and varieties

"8 × 4 body powder"
Retro deodorant 8 × 4 Tabac

Sprays and roll-ons for women:

  • Beauty
  • Glam up
  • Lemon Rush
  • Wild flower
  • Sweet secret
  • Lucky Lotus
  • Heavenly
  • Mild & gentle (without A + only as roll-on)
  • Modern charm (only as a spray)
  • Unity
  • Endless summer
  • Break Free
  • Pure

Sprays and roll-ons for men:

  • Beast
  • Urban spirit
  • Discovery (only as a spray)
  • Striking
  • maximum
  • Xite (only as a spray)
  • Unity

Previous scent notes

Sprays:

  • Satin feeling
  • Fresh Mango (Special Edition) - around 2000
  • Centigrade (only as roll-on)
  • Tabac Intensive - 1980s
  • Heavenly (Special Edition) (for women) - 2010/11 only
  • Break Free (Special Edition) (for women) - 2010/11 only
  • Soft Kiss (for women) - until 2011
  • Party Fever (Special Edition + spray only) (for women) - 2011 only
  • Endless Summer (Special Edition) (for women) - 2011 only
  • Steel Power (for men) - until 2012
  • Cherry Rock (for women) - until 2012
  • Double Comfort (for women) - until 2012

Fragrance notes abroad

Sprays:

  • Oriental - around 2000 - in the Netherlands
  • Centigrade
  • Modern charm (only as roll-on)
  • Discovery (only as roll-on)

Web links

Individual evidence

  1. ↑ Trademark register
  2. ^ Beiersdorf AG: 8x4. Retrieved December 8, 2013 .