brand one
| Fire one | |
|---|---|
.svg){kind=small}
|
|
| description | Business journal |
| language | German |
| publishing company | brand eins Medien AG ( Germany ) |
| Headquarters | Hamburg |
| First edition | 1999 |
| Frequency of publication | per month |
| Sold edition | 35,284 copies |
| ( IVW 2/2020) | |
| Widespread edition | 36,734 copies |
| ( IVW 2/2020) | |
| Range | 0.30 million readers |
| ( AWA 2017) | |
| Editor-in-chief | Gabriele Fischer |
| Web link | brandeins.de |
| ISSN (print) | 1438-9339 |
| ISSN (online) | 1610-546X |
Brand eins (spelling: brand eins ) is a monthly German business magazine . The sold circulation is 35,284 copies, a decrease of 57.6 percent since 2001.
profile
Brand eins portrays companies and their personalities. The magazine also deals with economic and socio-political topics as well as reports , reports and interviews from practice. Each issue has a thematic focus such as capital , work , money , quality , but also topics such as love and art . The editor and author Wolf Lotter writes essays on the main topics .
In a survey that was carried out in the run-up to the LeadAwards in 2007 among "3150 top decision-makers from media, advertising and industry", Brand Eins came second when asked about "In your opinion the most important and best-made German magazines".
According to iq digital , the target group identified is above-average educated and successful people whose readers predominantly have a high net household income and belong to an urban, cosmopolitan generation.
history
Brand eins was founded in 1999 by a team led by the former deputy editor-in-chief of manager magazin , Gabriele Fischer , which emerged from the editorial team of the business magazine Econy , which began in 1998 . The name “brand eins” is derived from a play on words. The editorial office in Hamburg was originally in Brandstwiete 1, and the English term brand means “ brand ” in business language.
The 50th edition (07/2004) appeared under the name brand fifty , the 100th edition (01/2009) as brand hundred ; Issue 08/2008 (the subject of business needs passion ) was entitled brand eins Liebe.
In 2018, the brandeins foundation was established in the Stifterverband für die Deutsche Wissenschaft eV to grant student loans for each semester with a total value of € 12,000.
Frequency of publication
The magazine has been published monthly since August 2005, previously there were ten issues a year. There is an online archive of the published texts on the homepage. In 2004 access was restricted to subscribers and paying readers, this was reversed after a few months. Since the end of May 2010, brand eins can also be read on the iPad . Brand eins has been integrated into the Zeit Online website since 2018 and is marketed together.
publishing company
Brand eins is published by brand eins Medien AG , which had the legal form of a GmbH when it was founded in 1999 . During a financial crisis in 2001, other shareholders took part . In October 2016, of a total of 14 shareholders, CTP Shipping GmbH is the largest shareholder with 35.36 percent, management (Gabriele Fischer) holds a further 11 percent, the rest is free float .
Brand one knowledge and one brand new territory
From May 2002 to March 2007, the subsidiary brand eins Wissen produced the McK Wissen magazine on behalf of management consultancy McKinsey . Each of the 20 issues was dedicated to a key topic (cluster, risk, branding, restart, operations, mobility, strategy, people, IT, China, values, energy, public sector, education, innovation, logistics, 2015, pricing, hospital, quality) .
Instead, the editorial team has been producing the regional magazine brand eins Neuland since October 2007 , the first issue of which was dedicated to the southern Palatinate. In the following year, booklets appeared on the regions of Ostwestfalen-Lippe , Niederbayern , and Niederrhein . In August 2009 there was an issue on Dresden , in April 2013 an issue on Bremen .
Web links
- Official website of Brand eins
- Official website of the brandeins foundation
- goethe.de: In search of the human side of the economy - the business magazine brand eins
Individual evidence
- ↑ brandeins.de: Imprint
- ↑ according to IVW ( details on ivw.eu )
- ↑ Lead Awards 2007: The Top 100 Survey / The Best German Magazines.
- ^ Iq digital: information on the profile of the journal .
- ↑ Why we are now referring to articles by "brand eins". March 27, 2018, accessed September 16, 2019 .
- ↑ dgap.de: bmp holding sells its shares in Brand Eins Medien AG to CTP Shipping GmbH