Nivea

This article is about the Nivea brand . Information about the American singer of the same name can be found at Nivea (singer) ; for the mountain in Antarctica see Mount Nivea .

Nivea
Owner / user	Beiersdorf AG
Introductory year	1911
Products	Skin care products
Website	www.nivea.de

Nivea cream jar (1993)

Buddy Bear , Unter den Linden 28 in Berlin-Mitte

Nivea (spelling: NIVEA) is a protected trademark of Beiersdorf AG . The Nivea brand has become an umbrella brand with various sub- brands over the past few decades and today includes cleaning and care products for the whole body. In 1890 the pharmacist Oscar Troplowitz bought the Beiersdorf company from its namesake Paul Beiersdorf . Until then, the company had specialized in the manufacture of medical plasters. In December 1911, Beiersdorf sold the first Nivea cream to pharmacies and drug stores. The first Nivea box was yellow with green Art Nouveau tendrils on the edge. In 1925 the Nivea cream jar got its typical blue. Today belongs the skin care creamNivea one of the best-known products from Beiersdorf AG. Oscar Troplowitz derived the name from the feminine form of the Latin adjective niveus (to nix, nivis , snow ). Nivea means "the snow-white". Before that, there had been a white Nivea soap since 1906 .

Composition of skin care cream

The basis was the discovery of Eucerit , an emulsifier made from sheep's wool fat, the first non-toxic, stable water-in-oil emulsifier . In 1911 the owner of Beiersdorf, the pharmacist Oscar Troplowitz, developed a skin cream in close collaboration with the chemist Isaac Lifschütz and the dermatologist Paul Gerson Unna . In December of the same year, the world's first skin cream with a long-lasting effect was launched. The recipe has remained almost unchanged since the early days:

" Aqua , Paraffinum Liquidum, Cera Microcristallina , Glycerin , Lanolin Alcohol (Eucerit®) , paraffin , panthenol , Magnesium Sulfate , Decyl Oleate , Octyldodecanol , Aluminum Stearates , Citric Acid , Magnesium Stearate , Limonene , Geraniol , hydroxycitronellal , linalool , citronellol , benzyl Benzoate , cinnamyl alcohol , perfume . "

- Beiersdorf AG (Ed.) : Nivea Creme - Ingredients

Product lines

The Nivea brand product lines include facial care , decorative cosmetics , hair care and hair styling, deodorants , body lotions , hand creams, sunscreens , fine soaps and shower gels . The classic application of hand and face care was historic. In the 1930s, Nivea was already promoting sun protection, because "otherwise there will be sunburn instead of tanning." The slogan in May 1936 was: "With Nivea in the air and sun."

criticism

This section is not adequately provided with supporting documents ( e.g. individual evidence ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.

In 2004, some Nivea products were criticized because of questionable ingredients. These included ten products which, according to the Öko-Test, contained formaldehyde releasers , which were used for preservation . Formaldehyde is suspected of causing cancer and can cause allergies . Beiersdorf announced that formaldehyde, petroleum and organohalogen compounds are not used in shower gels and shampoos (2007). Up until 2015, some cleaning and shower products contained microplastics in the form of polyethylene microbeads. All Nivea products have been free of these polyethylene particles since 2016. Instead, biodegradable substances such as microcrystalline cellulose particles are used. In 2017, Nivea, along with many other cosmetic products, came under fire again when Greenpeace drew attention to the use of microplastics such as cyclomethicone , polyquaternium compounds or polyamides . These plastics are considered aquatic toxic or non-biodegradable.

Level blue

The distinctive blue color is one of the few examples of a color brand .

Nivea houses

Nivea operates a so-called Nivea house in Hamburg and Berlin , in which treatments with the products are also carried out. In Hamburg it is the Prien house .

literature

• Zeitgeist Media, Beiersdorf AG (ed.): NIVEA Creme. 100 years of skin care for life. Beiersdorf, Hamburg 2011, ISBN 978-3-941396-05-0 .

Web links

Commons : Nivea  - collection of images, videos and audio files

• Brand website
• Nivea logo - history of the brand

Individual evidence

1. ↑ The man who invented Nivea cream
2. ^ Exhibition: NIVEA inventor Oscar Troplowitz. In: Website Hamburgs Kreative 2015/16. Retrieved August 4, 2016 . 
3. ↑ Beiersdorf AG (Ed.): Nivea Creme - Ingredients. Retrieved December 28, 2019 . 
4. ↑ Advertising in the magazine Die Woche , issue 21 of May 20, 1936, p. 27. The cream was then available in cans for 15, 24, 54 Pf. And RM 1.-, in tubes for 40 and 60 Pf as oil for 35 Pf. up to RM 1.20.
5. ↑ Ingredient polyethylene
6. ↑ Care without microplastics. In: Beiersdorf website / sustainability. Retrieved August 4, 2016 . 
7. ↑ From the sink into the sea. (PDF) Greenpeace, accessed June 17, 2017 .