Asics
| ASICS Corporation
|
|
|---|---|
 |
|
| legal form | Kabushiki-gaisha (joint stock company) |
| ISIN | JP3118000003 |
| founding | 1949 |
| Seat |
Kobe , Japan
|
| management | Motoi Oyama ( CEO and President) |
| Number of employees | 7263 (2015) |
| sales | ¥ 399 billion ( € 3.41 billion ) (2016) |
| Website | www.asics.com/de |
KK Asics ( Japanese 株式会社 ア シ ッ ク ス , Kabushiki-gaisha Ashikkusu , English Asics Corporation ) is a global Japanese sports shoe and clothing brand that was founded in 1949 in Kobe , Japan by Kihachiro Onitsuka under the name Onitsuka Tiger . The company makes about 3.7 billion . Euros in sales and has around 7,300 employees, spread across a main company as well as 14 Japanese and nine foreign subsidiaries .
Today Asics is the fifth largest brand in the sports shoe market with offices around the world. The seat of the Asics Germany GmbH located in Neuss . The annual turnover in Germany is around 80 million . Euro. The development takes place in the research and development center in Kobe . The first shoe Onitsuka developed was a basketball shoe in 1949. The brand traditionally has a special focus on runners .
1977 merged the company with another sports company, the GTO Sports Nets & Sportswear, and got its present name, derived from the Latin motto: A nima S ana i n C orpore S ano . This means in German: "A healthy soul in a healthy body". The quotation goes back in a modified form to the Roman poet Juvenal : Orandum est ut sit mens sana in corpore sano (Satires X 356); That means: "One should pray that there is a healthy mind in a healthy body." The trademark of Asics are the so-called tiger stripes and the ∂ in front of the Asics logo. In addition to shoes in the area of running, indoor, walking, tennis, fitness, handball, soccer and children, Asics also offers clothing lines.
Asics' sub-brands are Onitsuka Tiger and Asics Tiger.
Antitrust proceedings
In August 2015, the Federal Cartel Office terminated proceedings relating to anti-competitive clauses in Asics Germany's sales system. Asics had unlawfully prohibited online sales in particular to small and medium-sized authorized dealers through sales clauses.
a pair of Asics shoes
Asics sports shoes
Sale of sports shoes in a shop run by marathon runner Waldemar Cierpinski in Halle, 1990
Individual evidence
- ↑ a b c Asics: Annual Report 2015. (PDF) Retrieved on October 11, 2016 (English).
- ↑ Onitsuka Tiger United States | Homepage. Retrieved January 22, 2018 (American English).
- ↑ ASICS Tiger United States | Sneakers & streetwear. Retrieved January 22, 2018 (American English).
- ↑ Press release from the Federal Cartel Office: Illegal restrictions on online sales of ASICS running shoes (August 27, 2015)
