Adbusters

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Pasted over SPD election poster for the 2005 Bundestag election. Original text: “We stand for social justice. But what do the others stand for? ”. New text: “We stand for social degradation. But that's what the others stand for! "

Adbusters (from the English words ad - short form of advertisement = 'advertisement' and the verb to bust - colloquial = 'smashed') are groups that alienate, paste over or otherwise redesign advertising in public spaces ( outdoor advertising ) to reverse or ridicule their meaning . The adbusters are a form of communication guerrilla and often come from the street art scene. Left- wing extremist groups also use adbusting for political protest. Today, in addition to parody short videos, advertising subjects and logos are often alienated, placed online or distributed via social media . Criticism of Adbusters comes from opponents of the brand, as an alienated presence also brings the brands additional attention.

The actions of the Adbusters often involve criticism of the consumer society , of the imagery of advertising photography and of visual pollution criticized by Adbusters . Above all, they complain that there are hardly any areas of life in which one can avoid advertising.

In France such motivated groups call themselves Déboulonneurs ( French for “screw loosener ”, “bolt pusher ”, “unscrewer”); in public actions, for example, they paint over billboards with slogans and wait until the police arrest them. With the hoped-for following processes, the Déboulonneurs are trying to bring the debate about what they call “advertising terror” to the general public.

Investigations

Adbusting usually represents damage to property or theft in the area of ​​the de minimis limit. The protection of the constitution describes that left-wing extremists use adbusting as a form of action. Since 2018, authorities in Germany have taken stricter action against adbusting. This is how adbusting cases were handled in the Joint Counter-Extremism and Terrorism Center . A small request from the party Die Linke for further information was refused with a reference to "confidential interests in need of protection". The Constitutional Protection Report 2019 no longer mentions adbusting.

See also

literature

  • Beaugrand, Andreas / Smolarski, Pierre (eds.): Adbusting. A design rhetorical strategy manual. transcript, Bielefeld 2016, ISBN 978-3-8376-3447-1 .
  • Blissett, Luther / Brünzels, Sonja: Handbook of the communication guerilla. Berlin [u. a.] 2001.
  • Klein, Naomi: No Logo! The struggle of the global players for market power. A game with lots of losers and winners. Munich 2001.
  • Reinecke, Julia: Street Art. A subculture between art and commerce. Bielefeld 2007.
  • Völlinger, Andreas: In the light of the market. Culture jamming, communication guerrilla and subcultural protest against the logo world of the consumer society. Marburg 2010.

Web links

Commons : Publicity Review  - Collection of images, videos, and audio files

swell

  1. ↑ Oxford Advanced Learner's Dictionary of Current English , Third Edition. Oxford University Press, 1974
  2. ^ Kalle Lasn : Culture Jamming - The recapture of characters, licensed edition for the Gutenberg Book Guild , (2005) ISBN 3-7632-5602-4
  3. ^ German Bundestag: Classification of adbusting as a left-wing extremist violent crime by the Federal Office for the Protection of the Constitution. In: Small question from the DIE LINKE parliamentary group. German Bundestag, January 29, 2020, accessed on February 24, 2020 .
  4. ↑ Constitutional Protection Report 2018. September 30, 2019, accessed on February 24, 2020 .
  5. ↑ Gareth Joswig: Kriminialisierung of adbusting: On the left tour . In: The daily newspaper: taz . February 24, 2020, ISSN  0931-9085 ( taz.de [accessed February 24, 2020]).
  6. ↑ Roland Alton: Ethify Yourself . Live and operate with nine values. Dornbirn 2010.
  7. ↑ Federal Ministry of the Interior, Building and Home Affairs (Ed.): Verfassungsschutz Report 2018 . ( verfassungsschutz.de [PDF]).
  8. ↑ Markus Reuter: Adbusting - With secret service, police and anti-terrorism center against a few changed posters. In: netzpolitik.org . June 20, 2020, accessed on June 25, 2020 (German).
  9. ↑ Answer of the Federal Government to the minor question from the MPs Ulla Jelpke, Dr. André Hahn, Gökay Akbulut, other MPs and the DIE LINKE parliamentary group.– Printed matter 19 / 18417– . In: German Bundestag (ed.): Drucksache 19/18932 . ( bundestag.de [PDF]).
  10. ↑ Federal Ministry of the Interior, Building and Home Affairs (ed.): Verfassungsschutzbericht 2019 . ( verfassungsschutz.de [PDF]).
  11. ↑ Gareth Joswig: Repression against Adbusting: Wilder advertise . In: The daily newspaper . July 9, 2020, ISSN  0931-9085 ( taz.de [accessed July 10, 2020]).