Ad Council

from Wikipedia, the free encyclopedia
Ad Council
legal form
founding 1942
Seat 815 Second Avenue,
New York, New York 10017
Website http://www.adcouncil.org

Smokey Bear first appeared in 1944
Smokey Bear on a poster based on the Uncle Sam / Lord Kitchener posters of the First World War
We Can Do It! The campaign was started to win women over to the armaments effort and to replace men in the factories so they could go to war.

Advertising Council , better known as Ad Council, is a not-for-profit US advertising agency based in New York City .

Ad Council produces and places advertising campaigns in the public media on behalf of and on behalf of non-governmental organizations, government agencies and other non-profit organizations. These advertisements are called "public service announcements". The advertisements generally contain advertising content in the public interest of national relevance. One of the best-known campaigns is the Smokey Bear campaign for the United States Forest Service , which has been running since 1944, with the statement "Only you can prevent wild fires", roughly translated as "Remember: Only you can prevent wildfires". According to a survey by the Advertising Council, approximately 96% of adult US citizens recognize Smokey Bear. Other current campaigns are, for example, “Buzzed Driving is Drunk Driving”, “Discover the Forest”, “Autism Awareness”, “Stroke Awareness”. According to its own information, Ad Council works with 33,000 media companies such as television and radio stations, newspapers and billposting companies nationwide. The media companies donate airtime and ad space to the Ad Council. Had the ads been paid for, Ad Council would be one of the largest advertising agencies in the country.

history

The organization was founded in 1941 and registered as 'The Advertising Council, Inc' on February 26, 1942. On June 25, 1943 the organization was renamed 'The War Advertising Council, Inc.' unnamed. The organization primarily organized campaigns to support the American war effort, such as ads for the purchase of war bonds, recruiting volunteers for combat, and campaigns to reduce forest fires since most firefighters were at war and wildfires were difficult to put out . Before the end of the war, President Franklin D. Roosevelt urged Ad Council to continue after the war. On February 5, 1946, they renamed themselves 'Advertising Council, Inc.' back. Every American president since Roosevelt has supported the work of the Ad Council. President Dwight D. Eisenhower campaigned with his wife. First Lady Nancy Reagan at the Ad Council Anti Drugs Campaign. Today the Ad Council is known to almost every American through its presence on the radio. Each contribution ends with the sentence “This message is brought to you by the Ad Council”.

In the past, many American organizations have benefited from Ad Council, such as B. the American Red Cross or the Federal Highway Administration or the aforementioned United States Forest Service.

Famous campaigns

  • Savings Bond (1942–1980) The Ad Council's first campaign to purchase war bonds.
  • Security of War Information - Loose Lips Sink Ships (1942–1945) Campaign for American use in World War II.
  • Wildfire Prevention (1944 – present) Ad Council's longest-running campaign.
  • American Red Cross (1945–1996) Campaign in support of the American Red Cross.
  • Polio (1958–1961) Vaccination campaign to protect against polio.
  • Crying Indian (1961–1983) Environmental protection campaign for Keep America Beautiful depicting a crying Indian. The campaign was primarily directed against the careless throwing of rubbish into nature. One of Ad-Council's most successful campaigns.
  • Peace Corps (1961–1991) Campaign for the recruitment of volunteers for the Peace Corps .
  • United Negro College Fund (1972 – present) Ongoing campaign to fund the study of black people in the country.
  • Drunk Driving Prevention (1983 – present) Campaign against driving under the influence of alcohol. Motto 'Buzzed Driving is Drunk Driving'.
  • AIDS Prevention (1988–1990) Campaign for the use of condoms.
  • Domestic Violence (1994 – present) Ongoing campaign against domestic violence.
  • I am an American (2001 – present) The campaign started after the attacks on the World Trade Center. It is intended to promote cultural diversity and cultural tolerance.
  • Adoption from Foster Care (2004 – present) The ongoing campaign aims to encourage the adoption of children from orphanages. Motto: You don't have to be perfect to be a perfect parent. ”,“ You don't have to be perfect to be perfect parents ”.
  • Autism Awareness (2006 – present) Campaign to promote understanding towards autistic people, see Autism Early Detection Program for Autistic Children.
  • Gay and Lesbian Bullying Prevention (2008 – present) Ongoing campaign against gay bullying
  • Love Has No Labels (2015 – present) Ongoing campaign for cultural tolerance.
  • Fatherhood Involvement (2008-present) Ongoing campaign to motivate fathers to raise children.
  • FWD campaign with USAID (2011 – present) Fundraising campaign for USAID programs in Africa.
  • Women's Heart Disease (2014 – present) Campaign for the American Heart Association Recognizing, early detection, preventing heart attacks in women, promoting awareness of the 911 number.
  • Stroke Awareness (2014 – today) Campaign for the early detection of strokes, promoting awareness of the 911 emergency number.

criticism

The Ad Council promotes behavioral changes in individuals, but not in society. Due to its dominance in the market of unused advertising blocks, organizations with a socially critical statement would have little opportunity to get them. Robert Griffith, a former American football player, called Ad Council simply the extended propaganda arm of the US federal government.

Public Service Announcements

Ad Council is putting together a series of radio spots "Public Service Announcements" that radio stations can use. When these spots are used and in what context, the radio station alone decides. At the moment (2016) the list from 2015 applies. It includes the following topics. Each of these topics consists of several spots of around 30 seconds to 1 minute in length.

  • Adoption From Foster Care
  • Autism Awareness (education about the disease autism)
  • Bullying Prevention (Mobbing)
  • Buzzed Driving Prevention (driving under the influence of alcohol)
  • Caregiver Assistance (neighborhood help for older people)
  • Child Passenger Safety (child seats in cars)
  • Children's Oral Health (children's dental care)
  • Community engagement (campaign for United Way)
  • Discovering Nature (invitation to visit forests)
  • Emergency Preparedness (prevention of emergencies such as tornadoes)
  • Fatherhood Involvement (fathers should make time for their children)
  • Financial literacy (invitation to save for the future)
  • Food Safety Education (food poisoning, clean kitchen)
  • Foreclosure Prevention Assistance (loss of the house due to outstanding installment payments)
  • High blood pressure
  • Hispanic College Enrollment (Financing Education for Mexican Immigrants)
  • Hunger prevention (food shops)
  • Job Training & Employment (ways to a job)
  • Learning & Attention Issues (attention disorders in children)
  • Pathways to Employment
  • Recycling (recycling yards)
  • Shelter Pet Adoption (adoption of animals from animal shelters)
  • Stroke Awareness (How to recognize a stroke)
  • Supporting Minority Education (United Negro College Fund)
  • Teacher Recruitment (become a teacher)
  • Texting & Driving Prevention (writing SMS while driving)
  • Wildfire Preparedness (avoidance of wild fires)
  • Wildfire Prevention (avoidance of wild fires)
  • Women's Heart Disease (GoRedForWomen.org) (heart attack in women)

Partnerships with film production companies

Some of the recent Ad Council PSA campaigns have included partnerships with film production companies including Warner Bros. , Sony Pictures Entertainment, and Disney . Examples include a partnership with Warner Bros. with characters from the book Where the Wild Things in PSAs to Fight Child Obesity, PSAs for Child Safety with clips from Warner Bros. The Wizard of Oz , a partnership with Sony Pictures Entertainment The Smurfs 2 to encourage kids to explore the great outdoors and Disney characters like Baby Einstein for the LATCH system for the US Department of Transportation, Pinocchio and the Jungle Book for MyPyramid, Bambi, Sleeping Beauty and Disney's Gummy Bear Adventures for Smokey Bear, Cinderella for child seats from the US Department of Transportation and the Little Einsteins for art classes. Some 20th Century Fox films also appear in partnership, like Alvin and the Chipmunks and Ice Age , Universal Studios also in partnership like The Lorax and Curious George , and Nickelodeon also in partnership like Sunny Day .

Web links

Individual evidence

  1. ^ " Form 990: Return of Organization Exempt from Income Tax ". The Advertising Council, Inc. Guidestar. June 30, 2014.
  2. ↑ 815 Second Avenue, New York, New York 10017
  3. ^ The Ad Council: 70 Years Of Good Advice
  4. ↑ Buzzed Driving Prevention
  5. ↑ 47% of parents of tweens reported that they had recently searched online for a nearby forest or park, up from 35% in 2011
  6. ↑ 65% of parents of young children believe that autism is very or somewhat common, increasing from 45% when the campaign launched in 2006
  7. ^ Every 40 seconds another person in the US has a stroke
  8. ^ The idea for the Ad Council was born in November 1941. Days later, with the entry of the US into World War II, we were christened The War Advertising Council and soon created a campaign to sell War Bonds.
  9. ^ NYS Department of State Division of Corporations Entity Information
  10. ↑ Maybe that's why every US president since Franklin D. Roosevelt has praised the Ad Council for its blend of public service and private-sector ingenuity. Ronald Reagan commended the "public-spirited" manner in which American business, the advertising industry and the media have united under Ad Council leadership. Lyndon B. Johnson simply said we live in a better country because of he work of the Ad Council and its supporters in industry and media. As PR soundbites go, it doesn't get much better. ( Memento of the original from May 24, 2016 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / business.highbeam.com
  11. ↑ The 10 Most Watched Ads on YouTube in 2015 The Ad Council: Love Has No Labels Views: 55,094,962
  12. ^ An Expose of the Corporate Propaganda Systems that Undermine Systemic Change Activism
  13. ^ Robert Griffith .. little more than a domestic propaganda arm of the federal government
  14. ↑ Communications Advertising Ad Council Radio Public Service Announcements
  15. ↑ The reference station for this list was KOYA 88.1 FM .
  16. ↑ United Way website
  17. ^ New Ad Council Campaign Gives Hispanic Parents Resources & Support to Help Their Children Prepare, Plan, and Pay for College
  18. ^ Texting and driving is dangerous - that is a fact. Americans are highly aware of and concerned about the issue. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous.