Keep America Beautiful
| Keep America Beautiful | |
|---|---|
| legal form | Inc. |
| founding | 1953 |
| Seat | Stamford , Connecticut |
| main emphasis | environmental Protection |
| sales | $ 8,814,574 (2016) |
| Volunteers | over 5 million |
| Website | kab.org |
Keep America Beautiful is a US non-profit organization that promotes environmental protection . The organization propagates three goals: Avoiding waste ("End Littering"), improving recycling ("Improve Recycling") and beautifying American communities ("Beautify America's Communities"). The aim of the effort is a country in which "every community is a clean, green and beautiful place to live".
history
Keep America Beautiful was founded in 1953, according to the organization's description, by a group of corporations and volunteer leaders in New York City with the aim of bringing the private and public sectors together to develop and promote a national environmental ethic . The creation of KAB by this group of packaging companies, led by the American Can Company and Owens-Illinois Glass Company, and other leading industrial companies such as Coca-Cola and Dixie Cup Company, diverted attention and responsibility to the waste issue from the manufacturer on the consumer.
In 1956 the first public service announcement for waste prevention was published. From the mid-1960s, prominent advocates such as Lady Bird Johnson supported the organization. From 1960 the organization worked with the non-profit advertising agency Ad Council . The advertising campaign developed jointly with the Ad Council with the "crying Indian" Iron Eyes Cody became iconic .
With Georgia Clean & Beautiful , the first environmental program at the federal State level was implemented 1978th
In 2013, the public service announcement "I Want To Be Recycled", which was again developed with the Ad Council, was presented, which was primarily intended to create awareness of the benefits of recycling.
criticism
Keep America Beautiful has numerous offshoots around the world, also largely financed by corporations in the packaging and beverage industry. KAB is criticized for the fact that the organization is not primarily concerned with environmental protection. Rather, it is about washing the corporations of their responsibility for plastic waste by shifting responsibility from the producer to the consumer.
Web links
- Website of Keep America Beautiful (English)
Individual evidence
- ↑ What We Do . In: kab.org, accessed June 16, 2019.
- ↑ a b c d Mission & History . In: kab.org, accessed June 16, 2019.
- ↑ Mother Jones . In: motherjones.com, accessed February 20, 2020.
- ↑ a b Jane L. Levere: After the 'Crying Indian,' Keep America Beautiful Starts a New Campaign . In: nytimes.com of July 16, 2013.
- ↑ ZDF: The Plastic Invasion - Coca Cola and the trashed planet . In: ZDF media library, accessed on July 11, 2020.