action Day
Action days (lat. Actio for action , activity ) are certain days on which companies or public institutions organize an “ open day ” to draw attention to themselves, to advertise themselves, or to make the purpose of the institution better known . Such “open days” can take place once, at irregular intervals or regularly, e.g. B. be aligned once a year. Some events in the tourism industry are also days of action, e.g. B. the "Day of the Linzer Torte", which is organized in Linz, Austria with tastings and a supporting program, or the Lower Saxony heather blossom festival, which is usually celebrated for a weekend.
Some days of action go beyond commercial advertising . You connect z. For example, an entrepreneurial interest in nature conservation , such as a Swiss tree nursery that introduced a “Day of the Nut” in 2010 to draw attention to the fact that nut trees can drive away mice and prevent fire blight . There are also non-profit organizations such as For example, the World Health Organization (WHO), which introduced “ World AIDS Day ” in 1988 to use large-scale campaigns to draw attention to the disease and the situation of those affected.
A variant of the action days are action nights , such as the so-called long nights , e.g. B. the Long Night of the Museums .