Alternate (company)
| Alternate GmbH
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|---|---|
 |
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| legal form | GmbH |
| founding | 1992 |
| Seat | Linden (Hessen) , Germany |
| management | Carsten Kellmann, managing director |
| Number of employees | 800+ (as of 2018) |
| sales | 488.5 million euros (as of 2018) |
| Branch | Mail order |
| Website | www.alternate.de |
The Alternate GmbH (proper spelling ALTERNATE ) is an e-commerce company based in Hesse Linden that its products mainly through its own online store sells. The company, founded in February 1992 , is a subsidiary of SHIFT IT Management GmbH & Co. KG Holding together with Wave Distribution and Olano.de as well as other companies . In Linden there are also two shops for computers, hardware , entertainment electronics , grills as well as household appliances , tools , toys and gardening equipment . There are independent branches in the Netherlands and Belgium. Moreover Alternate maintains the e-sports - Clan Alternate Attax .
history
The company was founded on February 3, 1992 in Giessen . The company name came from a then current Atari keyboard with spelled out key names. At the beginning, the core business was Atari and Commodore computers and accessories. Over the years the product range has been steadily expanded.
On October 15, 1997 the start of the online webshop. This made Alternate one of the first online retailers . In 1998 a branch was opened in the Netherlands, which included a logistics center and a retail shop.
In 2000, a logistics center of around 3,500 square meters was opened in Linden and the computer shop in Linden. In 2019, Alternate will have three central warehouses with a total area of over 35,000 square meters.
In 2003, Alternate was the first German company to sign its own e-sports factory team, Alternate Attax . In the following year, an independent TV & audio shop was set up in Linden. The Dutch branch expanded in 2005 with a new building of 5,600 m² of usable space.
In 2006, Alternate founded the ALTERNATE Sportpark in Linden.
Further branches were opened in Belgium and Vienna in 2007, with the branch in Austria being closed again in 2011.
In 2012 ALTERNATE opened a house & garden shop in Linden.
The “ALTERNAID - Foundation for People in Need” was founded in 2007 through an employee aid project for the victims of the 2004/2005 tsunami disaster. In 2004 photovoltaic systems were installed on the company buildings in Linden. In addition to its in-house projects, the company supports the Deutschland Plus mountain forest project and the Togo project.
In 2016, ALTERNATE generated an annual turnover of 432.3 million euros. According to Statista, this makes Alternate the tenth largest online shop in Germany.
In 2018 the ALTERNATE Group (SHIFT IT Management GmbH & Co. KG Holding) including subsidiaries generated an annual turnover of 712.3 million euros. ALTERNATE GmbH achieved a turnover of 488.5 million euros.
E-sports
Even before founding its own esports team, Alternate had sponsored various esports events and teams. Alternate has been represented at Gamescom since 2002 . According to the company, there is real enthusiasm for gaming and e-sports behind this commitment. With its professional involvement in the gaming industry, Alternate would like to contribute to promoting the development of e-sports outside of youth culture.
On the channel of the live streaming video portal Twitch , in addition to the Alternate Attax, the streamers FisHC0p, Lara Loft , Dizee, Sissor, Tinkerleo and Shlorox are active for Alternate.
Team Attax was presented for the first time at the Games Convention 2003, making Alternate the first German company with its own e-sports factory team.
The multigaming clan and its individual teams have achieved international success in the disciplines Counter-Strike 1.6, Counter Strike: Source, StarCraft II and Racing. The teams are currently active in the games Counter-Strike: Global Offensive, PlayerUnknown's Battlegrounds and FIFA. The Attax was provided by a team alternate facility in Linden available where players Clan Wars dispute and can train - also stands here, the trophy cabinet of the clan.
Awards
- since 2000 receipt of the EHI's “Approved Shop” seal of approval
- 2001 German Internet Prize from the Federal Ministry of Economics
- 2005 7th time in a row Provider of the Year in the PC Direkt readers' choice
- 2006 place 1 in the online shop test of PC Professionell
- 2012 “Best Website” and “Quality Winner” in the household appliances sector by testsieger.de
- 2013 test winner in a comparison of the online technology markets of the DtGV and N24
- 2014 winner of the Victor as IT dealer of the year
- 2017 EMAS certified for the second time in a row
- 2017 Award of the IHK Gießen-Friedberg as company of the year in "Trade and Services"
- 2018 16th time in a row hardware sender of the year in the PC Games Hardware readers' choice
- 2018 EMAS certified for the third time in a row
- 2019 1st place in the German Online Retail Awards in the "Consumer Electronics" category
- 2019 EMAS certified for the 4th time in a row
Web links
Individual evidence
- ↑ Alternative - About us. October 21, 2018, accessed October 21, 2018 .
- ↑ Mathias Brandt: The Top 10 Online Shops in Germany. Statista, September 11, 2017, accessed on September 11, 2017 .
- ↑ Shift IT group of companies is growing: Alternate online retailer continues Neckermann Partner Shop. October 18, 2012, accessed July 5, 2019 .
- ↑ ALTERNATE international on alternate.com, accessed October 2, 2013
- ↑ About ALTERNATE. Retrieved May 9, 2019 .
- ↑ ALTERNATE - sustainable together. Retrieved May 9, 2019 .
- ↑ About us - ALTERNATE. Retrieved May 9, 2019 .
- ↑ ALTERNAID Foundation for People in Need. Retrieved May 9, 2019 .
- ↑ ALTERNATE - sustainable together. Retrieved May 9, 2019 .
- ↑ Statista: Sales of the largest online shops in Germany. Retrieved April 12, 2018 .
- ↑ ALTERNATE group :. Retrieved April 15, 2018 .
- ↑ Statista: Sales of the largest online shops in Germany. Retrieved April 12, 2018 .
- ↑ Twitch. Retrieved April 10, 2019 .
- ↑ Deutscher Onlinehandel Award - Customers' Choice 2019. Retrieved on May 9, 2019 .
Coordinates: 50 ° 32 '10.3 " N , 8 ° 39' 8.7" E