Anni Thöny

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Anni Thöny  (* 1911 in  Chur ; † unknown) was a  Swiss  journalist. From 1947 to 1979 she was  editor-in-chief of  the  women's magazine  Frau  (until 1969  the woman , until 1974  Mrs. Femme Woman Donna ).

Life

Anni Thöny grew up with two sisters in Chur, attended schools there and trained as a primary school teacher.

career

At the beginning of the 1940s Anni Thöny moved to Zurich, but was  unable to get a job with the  Graubünden teacher's certificate. She met Paul Feissli, a young businessman, who offered her the position of editor for the publication of his home economics teaching and reference work  Die Frau . Thöny agreed. In the mid-1940s, Feissli planned to convert the teaching and reference work, which contained only one topic per issue,  into a modern magazine for women as a competitor to the only Swiss women's magazine,  Annabelle , and offered Anni Thöny its management. She accepted because she liked the challenge of working on multiple topics. Mainly, she wanted to give women a means that would help make them more self-confident and independent. For this reason the magazine also offered language courses in French, English and Italian from 1970 to 1975. One of Anni Thöny's great concerns was to contribute to the self-realization of women and to the dismantling of prejudices about and restrictions for them.

The first issue of the initially bimonthly magazine appeared in February / March 1947 with a print run of 8,000 copies.

Anni Thöny was initially a single editor and boss, secretary, operator and graphic designer rolled into one. She built up the magazine continuously. When it switched to monthly publication in the early 1950s, there were already three, and in 1968 when it switched to biweekly there were six. The circulation now reached 75,000 copies. This woman's success   was largely due to the prudent editor-in-chief Anni Thöny, who led her team in partnership.

Among the employees were  Elsie Attenhofer ,  Doris Morf ,  Agnes Amberg ,  Marianne Kaltenbach , Annet Gosztonyi and  Hedi Wyss .

The publisher Paul Feissli got into financial difficulties in 1979. Anni Thöny left the editor-in-chief at the end of March 1979, but remained an editorial advisor until mid-November 1980. The magazine was discontinued at the end of the year  and  integrated into Annabelle / Elle and  femina in early 1981  .

According to her own statement, Anni Thöny was not a great author; "Writing was more of a burden than a passion". As editor-in-chief, however, she showed great skill. With her natural authority, she managed her editorial team successfully. Her job was her hobby.

Private

Anni Thöny had been married to the bank director Ulrich Gut, who died in 1980, since 1975, with whom she had been together for 43 years before the marriage. The couple had no children. She died of old age.

In 1975 Thöny ran for the National Council on a list of “Women interested in politics”. The candidacy had no chance.

literature

  • Eliane Meyer: «My dream job? Mrs. Editor-in-Chief! " In:  The woman .  No. 11, July 1, 1977, p. 88 f. (Interview).
  • Anni Thöny:  birthday. 20 years the woman.  In:  woman.  No. 2, January 1967, p. 25.

Individual evidence

  1. ↑ In: The woman. Home economics teaching and reference book. Around 1945. Collection with 17 issues in cardboard slipcase. Albis-Verlag AG Zurich.
  2. ↑ René Bortolani: «The woman was my child». In: Annabelle. No. 1, January 1, 1981, p. 61 f.
  3. ↑ Anni Thöny: There are a thousand possibilities. In: Frau Femme Woman Donna. No. 1, January 2, 1970, p. 70.
  4. ↑ Anni Thöny: Thanks to everyone! In: woman. No. 11, July 1, 1977, p. 7.
  5. ↑ René Bortolani: The woman lives on. In: Annabelle. January 1, 1981, p. 5.
  6. ↑ Doing women a disservice. In: The deed . September 9, 1975, p. 9.
personal data
SURNAME Thöny, Anni
ALTERNATIVE NAMES Woman who; Donna, Mrs. Femme Woman
BRIEF DESCRIPTION Swiss journalist
DATE OF BIRTH 1911
PLACE OF BIRTH Chur
DATE OF DEATH 20th century or 21st century