Arthur Lisowsky
Arthur Lisowsky (* 1895 in Posen ; † June 23, 1952 in St. Gallen ) was a professor at the St. Gallen Commercial College . He was a representative of marketing, especially market research and advertising.
Life
Lisowsky studied modern languages in Magdeburg . After the First World War he turned to economics at the University of Leipzig . There he became a qualified businessman and trade teacher. In 1924 he received his doctorate and a year later he became an assistant at the seminar for commercial management and advertising at the Leipzig University of Commerce. His habilitation took place in 1927 under the topic of quality and operation . In 1931 he followed the call of the St. Gallen University of Commerce to the chair for merchandise management, marketing and advertising as the successor to Prof. Brogle.
Fonts
- Ethics and business administration , Berlin 1927
- Advertising content: A contribution to the fundamentals. general advertising apprenticeship , St. Gallen 1932
- On the theory and systematics of trading functions , Vienna 1937
- Commercial advertising , Leipzig 1939
- How to check a trademark , Zurich 1944
- Risk classification and risk policy in The Enterprise 1947 and 1948
- Individual and collective as market factors in the individual and community Festschrift of the St. Gallen Commercial College, 1948
- Stratification of buyers as a sales problem in ZfhF , 1950
Web links
- Literature by and about Arthur Lisowsky in the catalog of the German National Library
| personal data | |
|---|---|
| SURNAME | Lisowsky, Arthur |
| BRIEF DESCRIPTION | German economist and university professor |
| DATE OF BIRTH | 1895 |
| PLACE OF BIRTH | Poses |
| DATE OF DEATH | June 23, 1952 |
| Place of death | St. Gallen |