Banjo (chocolate bar)
Banjo was a chocolate bar from the US food company Mars Incorporated and was produced by the subsidiary Master Foods based in Breitenbrunn am Neusiedler See ( Austria ). The bar consisted of a waffle with crushed hazelnut pieces, coated in milk chocolate cream .
history
The developer of the bar is unknown. It was launched in Austria in the 1970s and has been available in stores in Germany since 1979 . Before that, the product was briefly known under the name Skittles , but was rarely advertised under this name. It wasn't until the late 1970s that the bar was renamed Banjo and became more popular. At the beginning of the 1980s there was the banjo coconut variant for a short time . In the late 1980s, peanut was replaced by hazelnut. Production was stopped around 2009.
Ingredients and dates
A banjo bar contained the following ingredients:
Sugar , hazelnuts , hydrogenated vegetable fat , wheat flour , cocoa butter , cocoa mass , skimmed milk powder , low-fat cocoa, pure butter fat, lactose, demineralized whey powder, maltodextrin , emulsifier soy lecithin , raising agent sodium hydrogen carbonate (baking powder), flavorings , salt
The shape of the bar corresponded to an elongated, rather narrow rectangle. The weight was 31 grams. In addition, the Banjo, like the Twix bar , was packed in pairs. The taste and design of the packaging have changed over time. Also Banjo Minis were commercially available.
Former advertising slogans
- 1980: Carefree pleasure
- 1984: For light, crispy breaks
- 1993/94: Hazelnut crispy light
- 2000: Tastes light and crispy!
curiosity
By the Company for Integrated Communication Research (GIK), a jointly by the media houses Axel Springer , Bauer Media Group , Gruner + Jahr and Hubert Burda Media supported companies published market media study "best for planning" (at the numerous other media Acquired license rights) claimed in its edition published on September 17, 2014 (b4p 2014) that 3.8% of the German-speaking population aged 14 and over, which corresponds to 2.68 million people, stated that they are currently still consuming the bar.
Individual evidence
- ↑ http://www.crazy-cult.com/museum/verpackungen/suesswaren/banjo.htm
- ↑ - ( Memento of the original from September 21, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ The case Banjo: Why studies like best for planning, should believe MA & Co. only conditionally . Meedia , September 19, 2014
