Belly band (television)
On television, a belly band or insert is a display at the bottom of the screen that indicates the name and (optionally) a classification of the person in the context of the broadcast (such as function, occupation, affiliation). A waist band is usually shown shortly after a person starts speaking.
This fade-in takes the form of a stripe that is located in the lower third of the image. This strip shows important information in connection with the image content, for example a person's name, profession, age, function or party affiliation . This description is intended to help identify the person and classify what they have said.
Next there (local inserts archive inserts and UCS B eport, K using the camera and S chnitt) or report inserts. A place insert is a one-line display with the name of the place that is shown but cannot be immediately recognized from the image content. An archive insert indicates (usually top left or top right, depending on the corner logo of the station) that the material shown is not up to date; it is also possible to display a more or less precise date. A UCS insert (also report graphic or report insert) names the names of those involved in the film contribution. If the contribution was produced from archive or agency material, only the author (report) is named.
The appearance of such a fade-in can vary greatly between the individual television programs or television programs , since in addition to the on-air design of the station, that of the program is also taken into account.
There is now a worldwide program exchange in the production process. The signals are used as neutral as possible, i.e. without waistbands and logos, as so-called clean feed. The same applies to archiving .
Web links
- intern.ard.de: Entry on insert