Conceptualization
The term cathexis or occupation of concepts denotes the conscious naming of phenomena with a word or “ concept ” that is close to one's own interest .
Examples
The concept of the Ministry of Defense (“we only use our armed forces for defense”) can serve as an early example of the use of the term , which has gained acceptance worldwide since the First World War and displaced older names such as the Ministry of War ( Ministry of the Army , etc.). Already several German armies were named in this sense ( Reich defense , defense makes , federal defense ), which is internationally again relatively rare (otherwise: Japanese Self-Defense Forces ).
In the 1970s, Erhard Eppler with the formation of the term conservative values taken the term "conservative" for his reform policies to complete, while Heiner Geissler with the formula the new social issue , the main competence of the SPD in the area of social favor of the CDU questioned.
In recent years the term reform has mostly been used in an economically liberal sense as deregulation and dismantling of state activity and performance. This applies in particular to the term pension reform , which, unlike in the times of dynamic pensions, means a reduction in the state pension instead of an increase and a move towards private security (see e.g. Riester pension ).
The word neoliberalism is also used to brand a policy that certain social groups perceive as unsocial, although the Freiburg school of original neoliberalism conceived the social market economy .
With the catchphrase fight against terrorism , a new formula for a just war was found, with which the attack on states is justified. However, it is unclear whether such wars are used to successfully combat terrorism or rather spread it.
The term miracle, borrowed from the religious realm in connection with political and economic issues, is supposed to suggest that the respective responsible leadership is connected with their well-meaning “higher powers”, God (or, out of date: Providence ) (cf. Wirtschaftswunder , more recently Jobwunder etc. .), whereby it is noticeable that these terms were and are used by the mass media in Germany especially at the time of Christian-conservative governments.
The own side demonstrates military strength with maneuvers . The same behavior on the other side provokes or reveals aggressive intentions .
See also
Battle term - Euphemism - Political correctness - Newspeak - Reform backlog - Keyword - Political keyword
literature
- Frank Liedtke , Martin Wengeler, Karin Böke (eds.): Occupy terms. Strategies of language use in politics . Westdeutscher Verlag, Opladen 1991, ISBN 3-531-12221-5 , (proceedings of the second workshop of the working group "Language in Politics" November 8-10, 1989 in Düsseldorf).
- Erhard Eppler : Cavalry horses at the horn signal. About language and politics . Suhrkamp, Frankfurt am Main 1992, ISBN 3-518-11788-2 , ( Edition Suhrkamp 1788 = NF 788).
- Simone Voos, Stefanie Prangenberg, Bernhard Krause u. Katharina Schuster: Terms Occupying Without a Year, accessed August 20, 2010 (PDF file; 116 kB)
- Kai Biermann , Martin Haase : Lies in language: ignorance and newspeak from "atomic ruin" to "timely". Fischer paperback, 2012, ISBN 978-3-596-19497-1 .
Footnotes
- ↑ "Instead of government buildings, the terms are occupied," said the politician Kurt Biedenkopf in a speech at the Hamburg CDU party congress in November 1973 (see: Hombach 1991, p. 36) quoted from: http://www.hausarbeiten .de / faecher / vorschau / 54099.html
- ↑ See also: "Whoever occupies the terms occupies the minds." (Heiner Geißler, http://www.train-the-trainer-seminar.de/monatszitate/m_jan-01.htm )