Bluer. United States
Bluer. USA is an Italian fashion brand in the upper price segment, best known for jackets . The fashion collection licenses are owned by the Italian FGF Industry SpA.
history
The Blauer brand . USA comes from the American workwear manufacturer Blauer, founded in Boston in 1936 , which specializes in the production of technical clothing for the police force . Customers can also be found in selected areas of the US Army , such as officers of the US Navy , Secret Service of the White House or among firefighters and rangers . Since 2001, FGF Industry SpA has owned the exclusive license and distribution rights for Blauer's fashion division, Blauer. USA in the international fashion market. In 2017 FGF Industry SpA bought 50 percent of the brand. The most important sales markets are Germany , Spain and Russia , followed by Eastern and Northern Europe .
Products
Bluer. USA produces men's, women's and children's collections for winter, transition and summer. The brand is characterized by its sporty, typically American-style clothing. The range includes a variety of jackets, especially down jackets , but also shirts , pants , shoes and other basics. Muted colors, natural materials and very original cuts characterize the look of the fashion items and accessories.
Individual evidence
- ↑ Blauer USA website , Blaueusa.com, January 26, 2019
- ↑ Daunenfeder website , daunenfeder.com, January 26, 2019
- ↑ Interview with Enzo Fusco , style-in-progress.com, March 2, 2018
- ↑ markt.de , markt.de, January 26, 2019