Osterholzer Anzeiger

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Osterholzer Anzeiger
Logo Osterholzer Bremervörder Anzeiger.svg
description German weekly newspaper
publishing company Anzeiger-Verlag-GmbH
First edition October 26, 1977
Frequency of publication Wednesdays and Sundays
Sold edition Osterholzer Anzeiger: 52,300 copies.
Bremervörder Anzeiger 30,200 copies
Web link www.anzeiger-verlag.de
ZDB 2118963-8

The Osterholzer Anzeiger is a regional German advertising newspaper. This is distributed free of charge to households every Wednesday and Sunday in Osterholz-Scharmbeck and throughout the Osterholz district with Bremen-Borgfeld.

It serves the segment of the so-called advertising papers - in contrast to the daily press of the Osterholzer Kreisblatt - and is thus the leading publication in the classifieds market in the district.

An offshoot of the scoreboard is the Bremervörde Anzeiger in the region around Bremervörde and the Südkreis-Anzeiger (for Bremervörde and parts of the southern district of Cuxhaven).

Edition

  • Osterholzer Anzeiger approx.50,600 copies (2006)
  • Bremervörder Anzeiger and Südkreisanzeiger together around 30,200

history

On October 26, 1977, the couple Irmgard and Wilfried Kalski published the Osterholz-Anzeiger for the first time with the Anzeiger-Verlag-GmbH founded for this purpose . The print job is outsourced to this day. The office was initially located at Wesermünder Straße 14. Since 1979 the Anzeiger has been located at Bahnhofstraße 58 in Osterholz-Scharmbeck. First of all, the Osterholz-Scharmbecker und Ritterhuder Anzeiger was founded. The "Lilienthaler Anzeiger" was added later. The title was changed to Osterholzer Anzeiger due to the spread in the entire district of Osterholz.

Since its foundation, the paper has been in competition with the daily newspaper Weser Kurier with the local editions Osterholzer Kreisblatt and Wümme Zeitung. In 1982 the "New AZ" was founded, which was later renamed "Osterholzer Woche". The publisher was the "Bremer Anzeiger" in Bremen, in which the "Bremer Tageszeitungen AG" is involved. A second competitor in this hotly contested press segment has existed since autumn 2005 with the “Hamme Report”; it is an offshoot of the "Weser Report".

Since January 2006, when the printer moved from Rodenberg to Bremen , the paper has been published in the Rheinische format . The display has been printed in the Nordsee printing center in Bremerhaven since March 2011.

assessment

Probably originally conceived as a pure advertising paper, the Anzeiger developed ambitions and enlarged its editorial section even before other advertisers. However , the Anzeiger cannot yet maintain its own claim to be a certain journalistic competition to the Osterholzer Kreisblatt or to tempt it into critical reporting, originally the columns on conspicuously externally produced 'self-reports' and the own editorial contributions were missing journalistic processing more often than in the daily press. This is where the concept of a free advertising paper reaches its limits.

Its appearance twice a week - since January 1, 2018 only on weekends - and the fact that the original editor is still primarily responsible for the entire content are certainly outstanding features.

Competitor in Osterholz-Scharmbeck

Web links