Osterholzer Kreisblatt

from Wikipedia, the free encyclopedia
Osterholzer Kreisblatt

description Local newspaper
publishing company Osterholzer newspaper publisher
First edition December 18, 1875
Frequency of publication Monday to Saturday (Sunday: Osterholzer Kreisblatt on Sunday)
Sold edition 10,460 copies
( IVW 2/2020, Mon-Sat)
Editor-in-chief Moritz Döbler (Weser-Kurier Bremen)
responsible. Editor in Osterholz-Scharmbeck:
Antje Borstelmann
executive Director David Koopmann , Angelika Saade
Web link www.osterholzer-kreisblatt.de

The Osterholzer Kreisblatt is a newspaper from and for Osterholz-Scharmbeck and for large parts of the Osterholz district . It appears from Monday to Saturday as a regional supplement from the Weser-Kurier in Osterholz-Scharmbeck , Ritterhude , Hagen , Hambergen , Beverstedt and Gnarrenburg . The sold circulation is 10,460 copies, a decrease of 28.2 percent since 1998. Since 2014, the offer has been supplemented by the Osterholzer Kreisblatt am Sonntag, and since February 2015 with the local editorial team and the sports editorial team each appearing on Facebook.

history

On 18th December 1875 the paper was for the first time by Heinrich Julius Erdmann Saade as weekly Osterholz-Scharmbeck- edited.

Saade came to Osterholz on his professional wandering and was considered a Swiss sword because of its versatility (trained both as a printer and as a typesetter ). By marrying a restaurateur's daughter, suitable premises were available to him, which he developed into the Saade printing company. From the beginning of 1876 the paper was published twice a week. In 1878 a high-speed press was purchased to meet demand.

When the newspaper went to daily publication, the name was changed in 1883 to Kreisblatt from the Osterholz district .

In 1912 the company moved into the premises in Bördestrasse, and when Blumenthal was added to the Osterholz district in 1932 , the paper and the Blumenthaler Zeitung formed a technical working group that jointly published the Nordwestdeutsche Landeszeitung . When Blumenthal was again assigned to Bremen in 1939 , the Nordwestdeutsche Landeszeitung merged with the Norddeutsche Volkszeitung .

After the end of the Second World War , it took a long time before the paper was allowed to appear regularly again: Formed in April 1945 as the Osterholzer Kreisblatt , the paper was initially only published as a wall newspaper for the distribution of purely official reports with permission . It was not until September 1, 1949 that it was allowed to appear again as a daily newspaper with a circulation of 3,500 copies, although initially only under the license of the Niederdeutsche Zeitung .

The further development of technology and the change in consumer habits also led to the modernization of technology at Osterholzer Kreisblatt and the Saade printing company: in 1955 the acquisition of a perforated tape-controlled typesetting machine was celebrated (at that time only the third in all of Germany ), and offset printing followed in 1962 . At the same time, the premises were expanded.

In 1971 the Osterholzer Kreisblatt was spun off from the Saade printing house and incorporated into Osterholzer Zeitungsverlag. The shareholders were Hackmack, Meyer KG, at the same time a shareholder in Weser-Kurier GmbH, with 51% and Heiner Saade with 49%. The newspaper was then added to the Weser-Kurier as a local section and marketed and distributed together with the Bremer Blätter as a subscription . The Weser-Kurier thus secured the sales structure and a regional base.

The merger changed the price per line for freelancers; Previously there were 22 pfennigs per line, afterwards it was 25 pfennigs, a photo now brought 18 instead of 12 D-Marks.

Photo typesetting came in 1975 ; this technique was not fully introduced for other products of the printing house until 1981. In 1994 the printing and image production was digitized.

Publisher Heiner Saade died on September 14, 2016 at the age of 76. Since then, David Koopmann, CEO of Bremer Tageszeitungen AG, and Angelika Saade, wife of Heiner Saade, have run the publishing house together.

Competitors and competition

It is undisputed that the Kreisblatt still has a monopoly on regional daily reporting. However, the free advertising papers in the region, which have appeared since the mid-1970s, are increasingly providing for an expanded journalistic focus in competing local reporting. Since there was already a cooperation with the Bremer Tageszeitungen AG ( Weser-Kurier ), the Bremer Anzeiger stopped the Osterholzer Woche in February 2006 . In the meantime, the Weser Report , an advertising paper from Bremen that appears twice a week, has its own local edition in the Osterholz district . The Hunte / Hamme Report has its own editorial office and office in Osterholz-Scharmbeck.

Anzeiger-Verlag is also located in Osterholz-Scharmbeck. It publishes the Osterholzer Anzeiger and the Bremervörder / Südkreis-Anzeiger (circulation 50,600 and 30,400 respectively), which are sent to households in the distribution area free of charge once or twice a week (depending on the area).

Edition

The Osterholzer Kreisblatt like most German newspapers in recent years to rest lost. The circulation sold has decreased by an average of 2.2% per year over the past 10 years. Last year it decreased by 2.8%. It is currently 10,460 copies. One reason for this is the decreasing number of inhabitants in the distribution area (minus 4000 inhabitants, of which more than 3000 in the district town of Osterholz-Scharmbeck alone). The share of subscriptions in the circulation sold is 90.8 percent.

Development of the number of copies sold

Web links

Individual evidence

  1. ↑ according to IVW ( details on ivw.eu )
  2. ↑ Scoreboard online
  3. ↑ according to IVW ( online )
  4. ↑ according to IVW , second quarter 2020, Mon-Sat ( details and quarterly comparison on ivw.eu )
  5. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )