from Wikipedia, the free encyclopedia

As Bubblegum ( english kind of gum that lends itself to the formation of bubbles -  English bubbles  - is) is a genre of rock music called, the level of ambition at the age group of children -oriented and in particular by catchy melodies , simple lyrics , lively rhythms and particularly frequent repetition of the refrain is characterized.


In December 1967, the music producers Jerry Kasenetz and Jeff Katz began to develop simple musical and textual basic structures that differed from the previous developments in rock music. They also thought of target groups such as children and young people. The first result was the band The Lemon Pipers , whose first single Green Tambourine was released in December 1967 and became the number one hit . The format for similar productions was found.

Wave of success

When in January 1968 the group 1910 Fruitgum Company with their title Simon Says advanced to number 4 on the US hit parade , their group name provided the opportunity to designate this uniform style of music as bubblegum music. Her hit Simon Says explains the rules of the American children's game Simon Says . The most typical example was the Ohio Express , which in May 1968 also made it to fourth place with Yummy Yummy Yummy . The word "Yummy" means "delicious, great" in the Anglo-Saxon language of children , the appropriate rhyming word "tummy" is the belly in the language of children. Jerry Kasenetz and Jeff Katz were employed by the record label Buddah Records , so it is not surprising that the groups mentioned were under contract here and produced a large number of other hits in the homogeneous and highly recognizable bubblegum sound. But groups outside of this label also adapted this sound, such as The Music Explosion , The Sweet or The Partridge Family .

There were also fictional bubblegum bands such as The Archies . Their world hit Sugar, Sugar from July 1969 can be described as the archetypal bubblegum anthem, because it sold 6 million copies worldwide and is primarily about candy. For those music projects, music producers hired studio musicians to record the songs. The studio musicians never performed together and were therefore not a music group in the true sense of the word.

In the 1970s there were also some bubblegum bands in Europe whose songs were successful in the charts. One example is the hit Eeny Meeny Miny Moe from the Dutch group LUV ' , which is based on an old English counting rhyme .


The term bubblegum for this type of music is primarily used in the United States and Canada . However, it does not only refer to music, but can also generally refer to products that appeal to children or adolescents or have child-like or adolescent characteristics (for example in fashion: bubblegum fashions ).

Individual evidence

  1. bubblegum . In: The American Heritage Dictionary of the English Language , Fourth Edition. Houghton Mifflin Company, 2000
  2. The belly is called stomach or belly in the adult language
  3. ^ Joseph Murrells: Million Selling Records . 1985, p. 276
  4. under sugar ( "sugar"), however, in slang also cocaine , under the nickname honey ( "Honey") and tetrahydrocannabinol understood -containing drugs.
  5. definition of bubblegum. Oxford Dictionaries Online
  6. ^ Bubblegum - Definition and More. In: Free Merriam-Webster Dictionary