Carsten Rennhak

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Carsten Rennhak (* 1971 ) is Professor of PR and Marketing in the Business Administration Faculty of the University of the Federal Armed Forces in Munich . He has headed it as dean since 2014. From 2004 to 2013 he taught marketing at Reutlingen University . He was visiting professor a. a. at the Zagreb School of Economics and Management, the SP Jain in Mumbai, the Haaga-Helia Helsinki and the Polytechnical University in St. Petersburg. From 2003 to 2004 he was also Professor of Marketing at Munich Business School . His teaching and research focuses include a. Direct sales, corporate communications and customer loyalty. He is the author of around 20 specialist books and 200 other publications on these topics. Prof. Rennhak publishes the book series Reutlinger Schriften on Marketing and Management .

From 1997 to 2003 he worked as a management consultant and project manager in the telecommunications, media, high-tech sector at Booz Allen Hamilton in Düsseldorf, Berlin, Vienna and Tel Aviv. His main focus was on issues relating to marketing and strategy in the telecommunications, media and high-tech industries.

In 2001 Rennhak did his doctorate at the Ludwig Maximilians University in Munich with a thesis on the effects of comparative advertising. He completed an MA in economics in Detroit and is also a Dipl.-Kfm.

He is liaison professor of the German National Academic Foundation and managing director of the sports association at the University of the Federal Armed Forces in Munich.

Publications (selection)

  • Rennhak, Carsten: Strategisches Marketing, Vahlen, 2017.
  • Rennhak, Carsten / Opresnik, Marc Oliver: Basics: Marketing, Gabler, 2015.
  • Breidenich, Heike / Rennhak, Carsten: Marketing for Doctors - Efficient Marketing for Doctors: Best Practice and Success Factors for Doctors' Offices, Hospitals and Rehabilitation Facilities, Kohlhammer, 2015.
  • Opresnik, Marc Oliver / Rennhak, Carsten: General Business Administration - Basics of Entrepreneurial Functions, 2nd completely updated and revised edition, Gabler, 2015.
  • Bozem, Karlheinz / Nagl, Anna / Rennhak, Carsten (ed.): Energy for sustainable mobility - trends and concepts, Gabler, 2013.
  • Rennhak, Carsten (Ed.): Electromobility as a future field. In: Rennhak, Carsten (ed.): Reutlinger Schriften zu Marketing & Management, Volume 7, Ibidem, 2013.
  • Rennhak, Carsten (Hrsg.): Current instruments of marketing practice. In: Rennhak, Carsten (ed.): Reutlinger Schriften zu Marketing & Management, Volume 6, Ibidem, 2012.
  • Rennhak, Carsten / Hollensen Svend (eds.): Customer satisfaction and customer loyalty in the petrol station industry - an empirical study using the example of a branded petrol station by Michael Schulz. In: Contributions to application-oriented corporate management, series of publications by the European Distance Learning University in Hamburg, Volume 2, Ibidem, 2011.
  • Rennhak, Carsten (ed.): Communication policy in the 21st century. In: Rennhak, Carsten (ed.): Reutlinger Schriften zu Marketing & Management, Volume 5, Ibidem, 2010.
  • Rennhak, Carsten (Ed.): The automotive industry of tomorrow - How automotive manufacturers and suppliers can emerge stronger from the crisis. In: Rennhak, Carsten (ed.): Reutlinger Schriften zu Marketing & Management, Volume 4, Ibidem, 2009.
  • Rennhak, Carsten (Ed.): Corporate Communication 2.0 - New Paths in Marketing, Ibidem, 2006.
  • Rennhak, Carsten (ed.): The challenge of customer loyalty, Gabler, 2006.
  • Rennhak, Carsten: The Effect of Comparative Advertising, Gabler, 2001.

Web links

Individual evidence

  1. ↑ Prof. Dr. Carsten Rennhak . Springer Gabler. Retrieved May 28, 2012.
  2. ↑ Prof. Dr. Carsten Rennhak in St. Petersburg . ESB Business School. June 18, 2012. Retrieved May 28, 2012.
  3. ↑ reutlingen-university.de ( Memento of the original from May 12, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved June 4, 2012 @1@ 2Template: Webachiv / IABot / www.reutlingen-university.de
personal data
SURNAME Rennhak, Carsten
BRIEF DESCRIPTION German university professor
DATE OF BIRTH 1971