Cervecería Moctezuma
Cervecería Moctezuma , named after a former Aztec ruler , is the former name of a brewery based in the Mexican city of Orizaba in the state of Veracruz , which has been operating under the name Cervecería Cuauhtémoc Moctezuma since its merger in 1988 with the Monterrey- based Cervecería Cuauhtémoc .
history
In 1894 the Cervecería Guillermo Hasse y Compañía was founded in Orizaba , which was renamed Cervecería Moctezuma in 1896 .
The master brewers of the early years were all of German origin and were called Adolf Burkhardt, Ernst Maas and Otto Neumaier. The latter's son became a soccer player and won the Mexican soccer championship once with the Mexico City- based clubs América and Marte .
The Moctezuma brewery, which launched the Superior brand that is still produced today , later also brewed Sol and Dos Equis , two of Mexico's most successful beer brands.
The Cervecería Moctezuma was the only brewery in Mexico that was represented with its own club in the highest Mexican professional football league .
The brewery was taken over in 1988 by FEMSA , which had previously acquired the Cervecería Cuauhtémoc and combined both brewery divisions under the double name Cuauhtémoc Moctezuma .
Individual evidence
- ↑ Bernardo García Diaz and Laura Zevallos Ortiz: El Auge Industrializador (Spanish; p. 13)