Chōya Umeshu

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Choya Umeshu KK ( Jap. チョーヤ梅酒株式会社 , Choya Umeshu Kabushiki Kaisha ; Engl. Choya Umeshu Co. Ltd. ) is a Japanese company with headquarters in Habikino in the Osaka Prefecture ( Japan ), which focuses on the production and sale of Umeshu specializes.

history

In 1914 the company's forerunner started growing grapes. The actual company was founded in 1924 by Sumitarō Kondō ( 金銅 住 太郎 ). At the beginning only wine was produced and sold. In 1949, Choya also began producing and selling brandy , and from 1951 onwards the production and sale of fruit wine was added. The Ume fruit liqueurs were added to the product range in 1959. In 1962, the Chōya Yōshu Jōzō KK ( 蝶 矢 洋酒 醸 造 株式会社 , literally: "Western spirits manufacturer Chōya") was founded, there was a capital increase to 8,500,000 yen . In 1968 the production and sale of medicinal herbal liqueurs began . The export business with the ume fruit liqueur began and there was a further capital increase to 17,000,000 yen. Further medicinal liqueurs were added to the product range in 1973. In 2000 there was another name change to Chōya Umeshu KK. In 2009, in addition to the drinks range, the cosmetic brand “Choya Puranasu” ( CHOYA プ ラ ナ ス ) was introduced exclusively as a mail order business. In 2010 the company logo was changed to CHOYA .

Choya's products are exported to 60 countries; there are branches in Germany , Shanghai ( People's Republic of China ) and the USA . The market share for plum liqueur is around 40 percent in Japan and over 75 percent in Taiwan .

Main products

The core business is fruit liqueurs, brandy, sake , wine and food. In 2012, Chōya products were sold in over 60 countries.

  • Chōya Umeshu Kishū ( チ ョ ー ヤ 梅酒 紀 州 )
  • Umesshu ( ウ メ ッ シ ュ ), carbonated drink
  • Yowanai Umesshu ( 酔 わ な い ウ メ ッ シ ュ ), alcohol-free variant
  • Chōya Sarari to Shita Umeshu ( チ ョ ー ヤ さ ら り と し た 梅酒 )
  • Chōya Umeshu Excellent ( チ ョ ー ヤ 梅酒 エ ク セ レ ン ト ), Award as Grand Gold Quality from Monde Selection
  • Chōya Torokeru Kokutō Umeshu ( チ ョ ー ヤ と ろ け る 黒 糖 梅酒 ), Gold Quality award from Monde Selection

Production facilities

Individual evidence

  1. ↑ Our history ( Memento of the original dated May 31, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on choya.com, accessed June 10, 2014  @1@ 2Template: Webachiv / IABot / www.choya.com
  2. ↑ Sandra Low: Apricot alcohol, anyone? on The Star (Malaysia) July 5, 2009, accessed June 11, 2014.
  3. ↑ Camaron Kao: Hey Song to distribute Choya plum liqueur on the Taipei Times website on February 20, accessed on June 11, 2014.
  4. ↑ Awarded as Monde Selection 2008
  5. ↑ Awarded as Monde Selection 2011

Web links