Christian Hoffmeister (communication scientist)

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Christian Hoffmeister (* 1973 ) is a German author who primarily deals with the influence of digitization on the economy and society and publishes on these topics.

Life

Hoffmeister studied business administration at the Otto Friedrich University of Bamberg and communication science at the University of Duisburg-Essen . He then worked as a product manager at E-Plus before moving to Axel Springer AG in 2001 , where he worked in various management positions. a. as Head of Business Development for the Auto Bild Group.

Hoffmeister works part-time as a lecturer at various universities, including the Fresenius University in Hamburg and the Hamburg Media School.

Works

  • Google Our, DCI, Hamburg 2019, ISBN 978-3982064307
  • MacGoogleization as a new religion. In: Hildebrandt A. , Landhäußer W. (eds) CSR and digitization. Management series Corporate Social Responsibility. Springer Gabler, Berlin, Heidelberg 2017, doi : 10.1007 / 978-3-662-53202-7_5
  • Digital Business Modeling - Developing and strategically anchoring digital business models, Hanser, Munich 2017, ISBN 978-3446451766
  • With Yorck von Borcke: Think New! 25 Success Strategies in Digital Business Hanser, Munich 2017, ISBN 978-3446451780
  • With Yorck von Borcke: Think New! 22 Success Strategies in Digital Business Hanser, Munich 2014, ISBN 978-3-446-44228-3
  • The digital transformation dilemma: Paid content and customer loyalty in digital media, epubli, Munich 2014, ISBN 978-3-8442-8758-5
  • Social media & new digital business models, in: From newspaper publisher to media house von Brayer-Mayländer (ed.), SpringerGabler, Wiesbaden 2014, doi : 10.1007 / 978-3-658-04100-7_19
  • Correctly assessing digital business models, Hanser, Munich 2013, ISBN 978-3-446-43785-2
  • Business Fiction: The Art of Strategy Narration; How numbers become stories and pictures, Walhalla, Regensburg 2012, ISBN 978-3-8029-3867-2

Web links

Individual evidence

  1. ↑ Christian Hoffmeister changes to Auto-Bild. Retrieved February 3, 2019 .
  2. ↑ Jobs are changing: digital thumb wanted. Retrieved February 3, 2019 .
  3. ^ Hoffmeister, Christian - Hamburg Media School. Retrieved February 3, 2019 .
personal data
SURNAME Hoffmeister, Christian
BRIEF DESCRIPTION German communication scientist and author
DATE OF BIRTH 1973