Christian Stoffers

Christian Stoffers (born August 22, 1973 in Munster ) is a hospital marketer and author of specialist articles on hospital marketing.

Life

Stoffers studied economics at the University of Bonn and received his doctorate in Faculty III (business administration) at the University of Siegen . Since 2001, he has been in charge of the communication and marketing management department, initially at St. Marien Hospital Siegen gGmbH and then at Marien Gesellschaft Siegen gGmbH. As an author, he has written over 100 articles on the subject of marketing in specialist books and magazines in the health industry.

Marketing books (selection)

• Marketing controlling in the hospital. KU Health Management (Mediengruppe Oberfranken Fachverlage), Kulmbach 2018, ISBN 978-3-947052-66-0
• Hospital Marketing 4.0. KU Health Management (Mediengruppe Oberfranken Fachverlage), Kulmbach 2016, ISBN 978-3-94632-190-3 .
• Strategic hospital marketing. Medical Scientific Publishing Company , Berlin 2016, ISBN 978-3-95466-256-2 .
• Hospital Marketing Toolbook. Medical Scientific Publishing Company, Berlin 2014, ISBN 978-3-95466-111-4 .
• Social media and online communication in the hospital. Medizinisch Wissenschaftliche Verlagsgesellschaft, Berlin 2013, ISBN 3-95466-009-1

Web links

• Literature by and about Christian Stoffers in the catalog of the German National Library

Individual evidence

1. ↑ http://www.wiwi.uni-siegen.de/business-succession/team/alumni/externe_doktoranden_doktorandinnen/?lang=de
2. ↑ http://marienkrankenhaus.com/index.php?id=180