KU health management
| KU Health Management The specialist magazine |
|
|---|---|
|
|
| description | Journal for health economics |
| Area of Expertise | Health care and health management |
| language | German |
| publishing company | Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG, Kulmbach |
| First edition | 1927 |
| Frequency of publication | per month |
| editor | Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG, Kulmbach |
| executive Director | Walter Schweinsberg, Bernd Müller |
| Web link | ku-gesundheitsmanagement.de |
| ISSN |
1867-9269 |
| ZDB | 2420760-3 |
KU Gesundheitsmanagement - The trade magazine is an interdisciplinary trade journal for the management of health companies . KU stands as an acronym for the title Krankenhaus-Umschau, which was used until 2008 . The magazine appears once a month and is published by Mediengruppe Oberfranken - Fachverlage in Kulmbach . It serves as the official mouthpiece for the Association of Hospital Directors in Germany (VKD) and the German Society for Medical Controlling (DGfM) .
history
The magazine was first published in 1927 by E. C. Baumann Kulmbach under the title Anstalts -bedarf: An offer sheet for all the needs of public and private medical, nursing and recreation institutions . In 1931 it was renamed to Anstalts-Umschau . In March 1943 the last edition came out during World War II ; the series could only be continued in June 1949. From the April 1957 issue, the magazine was given the title Krankenhaus Umschau: magazine for the entire hospital sector . Apart from the subtitle, it kept this name until March 2008 and has been under the current title since then. The publishing house was taken over in 2003 by Fränkischer Tag GmbH & Co. KG in Bamberg , which has been operating under the name Mediengruppe Oberfranken since 2009 .
Economic data
With a sold circulation of 3,057 copies, the KU Gesundheitmanagement is one of the leading titles in its segment. Direct competitors are the specialist journals f & w --führung und Wirtschaften im Krankenhaus from the publisher Bibliomed and Das Krankenhaus von Kohlhammer . KU Health Management is mainly sold by subscription ; Individual articles are also available as downloads for a fee . Financing is dual, i.e. H. through ads and sales. The target audience includes health care executives ; In addition to medical directors and nursing directors , these include in particular managing directors , heads of finance and accounting , personnel managers and specialists at middle management levels, such as controllers, IT managers and technical managers from hospitals , specialist and rehabilitation clinics , medical care centers , psychiatric hospitals , clinic groups and sponsoring companies . In addition, the magazine is aimed at universities and students from the field of healthcare , associations , health insurance companies and auditing companies .
Range of offers
In addition to business management topics ( billing and documentation of services , financing , flat-rate case fees , quality management , controlling , personnel management , marketing, etc.), the KU Health Management contains current articles from the areas of health policy and legislation , medical technology and IT , as well as project reports and practical examples as well as the most extensive Job market among the competitors. Current news from the health industry and a weekly newsletter are available online. Additional issues are added to the regular print editions at irregular intervals ( KU special ); they always only contain one topic (example Study GuidePlus ). Furthermore, more extensive special issues appear outside of the subscription, for example on changes in legislation ( coding guidelines , case-based flat rate catalog ). In addition, an address book is offered that is updated annually: the blue file as a directory of hospital service companies ( blue file ). The range of products also includes specialist and handbooks with various medical and health management content. In addition to the print offers, numerous digital products also appear under the KU Health Management brand: for example, all editions since 2008 for digital research can be found in the KU archive and the current edition of the magazine can be read digitally in the e-paper app. The publisher has also been hosting events under the KU Gesundheitsmanagement brand since 2013. The KU Coding Specialist Congress is aimed at coding specialists in hospitals. As part of the KU Management Congress with changing focus topics, the KU Awards for outstanding achievements in hospital marketing have passed since 2015. Since 2019, the KU Health Management for Hospitals can be obtained with an institutional subscription. The publisher also publishes the journals Natur-Heilkunde Journal , Onkologie heute and Gyne Fachzeitschrift .
Web links
Individual evidence
- ↑ ku-gesundheitsmanagement.de (accessed on March 25, 2011)
- ↑ Information based on the catalog of the Bavarian State Library in Munich (accessed on March 25, 2011)
- ↑ "We want to be the engine of the region" , Fränkischer Tag from 13./14. June 2009, p. 30.
- ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
- ↑ KU Health Management - Mediadaten 2013, No. 58 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 3.6 MB)
- ↑ KU Health Management - Mediadaten 2013, No. 58 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 3.6 MB)
Coordinates: 50 ° 6 ′ 41.2 ″ N , 11 ° 26 ′ 36.9 ″ E