Crai

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CRAI

logo
legal form cooperative
founding 1973 in Desenzano del Garda
Seat Milan , Italy
Number of employees 18,000 (as of 2006)
sales 5.8 billion euros (as of 2016)
Branch Retail ( drugstores and supermarkets )

CRAI is an Italian association of retailers , under the name Crai shops lead.

The association organizes 3400 branches, independently run drugstores and supermarkets , which are spread across around 1000 entrepreneurs. There are also Crai stores in Albania , Malta and Switzerland .

history

The entrance to a Crai shop in Sori , in Genoa .

CRAI was founded in 1973 by a group of retailers from Desenzano del Garda as C ommissionarie R iunite A lta I talia (literal translation: Joint Commissioners Northern Italy ).

After more shop operators from other Italian regions were added to the existing cooperative, this led to the name change to C ommissionarie R iunite A limentaristi I taliani (literal translation: Italian commissioners of the food industry).

In 2003 Crai received certification for developing products under a private label . One of the suppliers under whom Crai sells its own brand products is the Italian rice producer Riso Scotti (as of 2016) .

In the years 2015 to 2016, the association recorded strong growth. In that period 332 supermarkets and 293 in drugstores were opened under the name Crai. In 2017 Crai started selling and shipping groceries online. When developing its own e-commerce , the expertise of the Milan Polytechnic was used .

Web links

Individual evidence

  1. ↑ Crai i ricavi crescono del 9% e rilancia sulla crescita dei negozi. Retrieved August 9, 2020 (Italian).
  2. ↑ Crai si allea con risparmio casa nel nome del non alimentare | Distribuzione Moderna. August 24, 2018, accessed August 9, 2020 .
  3. ↑ Prodotti a marchio CRAI | Because Dove Proviene? April 10, 2018, accessed August 9, 2020 .
  4. ↑ Crai, il marketing è all'insegna del Crm. July 3, 2017, accessed August 9, 2020 (it-IT).
  5. ↑ CRAI PRONTA A SBARCARE NELL'E-COMMERCE. IN CRESCITA FATTURATO E PUNTI VENDITA | Corriere ortofrutticolo. March 18, 2018, accessed August 9, 2020 .