DER Touristik Deutschland
| DER Touristik Deutschland GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1988 |
| Seat |
 Germany , Cologne
|
| management | Ingo Burmester (speaker) |
| Number of employees | 612 in Germany, 93 abroad |
| Branch | Tourism |
| Website | www.dertouristik.com |
The DER Touristik Germany GmbH (formerly DER Touristik Cologne ), headquartered in Cologne , the German unit of the DER Touristik Group and thus part of the tourism division of REWE . Organizers such as ITS , Jahn Reisen , Travelix, Dertour, Meiers Weltreisen and ADAC Reisen are bundled under the umbrella of DER Touristik Deutschland . Distribution through the company's own travel agencies is carried out by DER Deutsches Reisebüro GmbH & Co. OHG .
history
At the end of the 1980s, the Rewe Group entered tourism and built up tourism as a further area in addition to its core business, the food trade.
The entry began in 1988 with the purchase of Atlas Reisebüro GmbH and the expansion of the agencies. In 1995 ITS Reisen was taken over by Kaufhof AG . After the success of ITS Reisen in Germany, the direct marketer ITS Billa Reisen was founded in Austria in 1998 . In 2000, the Rewe Group took over Deutsches Reisebüro GmbH (DER) from Deutsche Bahn AG, which included the tour operator DERTOUR , DER travel agencies and DER Business Travel . The Derpart cooperation partners and a majority stake (51%) in ADAC Reisen by DERTOUR were also added.
A year later, bought Rewe Group , the LTU Touristik GmbH with package tour operators Jahn Reisen , Tjaereborg and Meier's world travel and a stake in the airline LTU to 40%. In addition, the ATLAS REISEN franchise system was launched, TourContact GmbH was taken over by LTU Touristik and the travel agency service company (RSG) was founded. The founding of ATLAS REISEN Austria and the tour operator LTU Touristik led to the expansion of the Austrian market. With the founding of Rewe Travel New Media GmbH (RTNM), the operator of AVIGO , the tourism of the Rewe Group entered online sales. In 2002, LTU Touristik took a stake in the travel agency cooperation ProTours AG (25.1 percent) and the hotel operating company LTU Touristik Hotels & Investments was founded.
With the founding of the Russian tour operator ITourS with the ITS brand in 2003, LTU Touristik opened up the Eastern European market. In the meantime, REWE Touristik has withdrawn from the Russian market.
In 2006 the Austrian tour operator brands ITS Billa Reisen and Jahn Reisen Österreich were incorporated into the newly founded REWE Austria Touristik GmbH . The name of LTU Touristik GmbH was changed to REWE Touristik GmbH . After the loss-making business with LTU , Rewe Touristik sold its LTU shares.
In the following year, the operator clevertours.com was founded for direct sales, which acts for major customers and is represented on the German travel market with the brands Rewe Reisen and Penny Reisen .
Due to the continuing trend of "dynamic packaging" in tourism, the brands Tjaereborg INDI , ITS INDI and Jahn Reisen INDI were created from 2008 to 2012 .
In 2012, the organizer took over 51 percent of Exim Holding as , based in Prague. On June 22, 2015, the Kuoni Group announced the sale of its tour operator business to the Rewe Group.
renaming
On April 12, 2013, Rewe Touristik Köln GmbH was renamed DER Touristik Köln Gesellschaft mbH . This step became necessary due to the new and joint appearance of the entire DER Touristik. Since then, small tags with the note “DER Touristik” can be found on all publications of the sales brands. Websites and airport counters were also standardized together with DER Touristik Frankfurt (Dertour, Meiers Weltreisen, ADAC Reisen). On August 1, 2017, in addition to a capital increase, the company was renamed DER Touristik Deutschland GmbH , which at the same time merged the activities of DER Touristik Köln Gesellschaft mbH and DER Touristik Frankfurt GmbH , so that DER Touristik Deutschland has since been responsible for all German sales brands.
Tour operator
- Package tour operators: ITS , Jahn Reisen and Travelix formerly Tjaereborg
- Direct organizer: clevertours.com
- Building block organizer: Dertour, Meiers Weltreisen, ADAC Reisen
Travel agencies
DER Touristik comprises over 2,600 travel agencies:
- a group-owned chain for private customer business: DER Reisebüro ( German travel agency ) (since 2013 this has also included all ATLASREISEN branches in the brand identity)
- the group's own business travel chain, FCM Travel Solutions
- the DER Touristik Partner franchise system (formerly ATLASREISEN partner company )
- the DERPART franchise system , in which the individual franchisees are also involved
In addition, there is the travel agency service company (RSG) as the umbrella company for five travel agency cooperations. It comprises a total of 1,400 travel agencies with an annual turnover of 915 million euros (as of December 31, 2006). The travel agencies of these partnerships are usually owner-operated travel agencies and have no corporate connection to the Rewe Group:
- German travel ring , around 100 members
- Pro Tours GmbH / RCE GmbH , around 650 member offices and the online sales brand mondino.de
- Tourcontact , a GmbH & Co. KG, whereby the shares of the Verwaltungs GmbH were transferred in full to LTU Touristik in 2000, so close to Rewe.
- around 50 shareholder travel agencies as well as 65 partners and bonus partners
Avigo.de is an online sales brand of DER Touristik. Avigo.de was designed by REWE Travel New Media GmbH (RTNM) as a full-service travel portal, built together with Nexum (another Rewe company) and operated by RTNM until 2006. The online portal has been operated by DER Touristik Frankfurt GmbH since July 2006 ; REWE Travel New Media GmbH has since been dissolved. Since 2013 we have focused on the online sales platform "DER.com". In this, offline and online travel sales are brought together in order to benefit from both advantages.
DER Touristik Hotels
The DER Touristik Hotel & Investments (DTH) (formerly RTH) division comprises the CLUB CALIMERA , the PrimaSol Hotels and the 21 lti hotels . The DTH has a total of 62 hotels and 2 ships.
lti hotels
In 1989 the holiday airline LTU also signed its first hotels. The lti hotels now operates 21 hotels in Egypt, Bulgaria, Greece, Kenya, Morocco, Portugal, Spain, Tunisia, Turkey and Venezuela. The lti hotels are managed by DER Touristik Cologne headquarters with 21 employees.
Individual evidence
- ↑ Archived copy ( Memento from June 22, 2015 in the Internet Archive )
- ↑ DER Touristik starts Germany GmbH. In: current tourism. Retrieved April 19, 2020 .
- ↑ Archived copy ( Memento from March 28, 2014 in the Internet Archive )
- ↑ Archived copy ( Memento from March 26, 2014 in the Internet Archive )